It is possible for artificial intelligence to act as a force multiplier for marketing leaders, particularly in firms that have limited accessibility to resources. You are not the only one. However, AI is not going away anytime soon. And organizations that lean in and embrace its potential will almost certainly outperform those that don’t. To stay competitive, it will be crucial to carve out time to experiment with its capabilities in the months ahead.
Despite the fact that we do not pretend to have everything figured out, we have spent a significant amount of time investigating the widely available technologies (such as ChatGPT, Bard, and Bing AI) and gaining an understanding of how these tools might improve the web strategies of our clients. With that in mind, here are five suggestions that will assist you in utilizing AI to take your search engine optimization to the next level.
1. Determine the Motives That Lie Behind the Search Queries
It is not always the case that the words that consumers type into Google are a direct reflection of their underlying requirements and reasons for doing so. That’s a problem since understanding what users are looking for is fundamental to creating a user-focused SEO and content strategy.
Through the rapid analysis of enormous amounts of data and the distillation of that data into usable insights, artificial intelligence can assist in getting to the heart of user intent.
To begin, you will need to be familiar with the search data for your firm. You may determine the popular keywords and phrases that are bringing people to your website by using Google Analytics and Google Search Console. If your website includes an internal search function, you can also discover and evaluate the search queries that are being used by your website.
Then, prompt ChatGPT (or your preferred AI tool) to look at those specific keywords and phrases and tell you what the probable intentions behind them are. Alternatively, you may provide it with huge query datasets and have it classify the intent while also suggesting other ideas for relevant long-tail variations that you can select to target.
If you are able to gain an understanding of the purpose behind search queries, you will be able to better adapt your content strategy and concentrate on offering the information that you are aware your audience is looking for.
2. Stay on Top of Industry Trends and Keyword Research
Maintaining your company’s position at the forefront of industry trends and developing an efficient keyword strategy that is in line with those trends can be a challenging endeavor. The process of manually assessing the data that is accessible to you through social media, industry news websites, forums, and other resources is not only time-consuming but also prohibitively expensive for many firms.
This is where I truly shine. AI-powered tools can function like an always-on, never-tired research assistant and quickly perform tasks like:
