SEO Tools

How to Use Advanced Web Ranking API for Custom SEO Dashboards

Posted by Mark Luz - Softlist.io Writer
Posted on May 9, 2025
Updated on May 15, 2025

Key Takeaways

The AWR API lets you automate SEO dashboards without manually logging in or exporting data.
You can customize SEO reports by keyword, device, region, or project for better insights.
Key API endpoints give you access to rankings, competitors, SERP features, and keyword data.
The API integrates easily with tools like Google Data Studio, Excel, and custom platforms.
It’s ideal for agencies managing multiple clients or websites with scalable, real-time reporting.

What is the AWR API, and Why Use It for Dashboards?

How to Use Advanced Web Ranking API for Custom SEO Dashboards Softlist.io

Source: AWR Cloud

The Advanced Web Ranking (AWR) developer API is a RESTful API that gives you direct access to ranking data, keyword performance, search engine coverage, and competitor analysis—no manual login required.

API v2 connects to your Advanced Web Ranking project, letting you pull SEO metrics like keyword rankings, CTR, search volume, and SERPs. Instead of downloading reports, just make an API call to receive fresh data in JSON format.

Here’s what you can do with it:

Track your website’s ranking on Google, Bing, and other platforms from the list of search engines
Export top landing pages, organic visibility, and top sites data
See how your site compares with competitors in terms of market share and ranking position
Use search engine visibility metrics to build custom reports for different device types

Key Benefits

1. Automate rank tracking and SEO insights

You no longer need to log in or export manually. Set up scheduled or on-demand updates and always keep your dashboard current.

2. Eliminate manual data exportsForget about downloading spreadsheets. With the API, you can export ranking and visibility data programmatically.3. Power real-time or scheduled reportingSet up daily, weekly, or real-time updates depending on how often you need to check keyword performance, CTR, or visibility.4. Customize views for different clients or stakeholdersFilter and organize ranking data by keyword list, device, search engine, or region to deliver clean, relevant insights tailored to each client.Many SEO professionals rely on Advanced Web Ranking for its customizable API endpoints that streamline reporting and competitive analysis.How the AWR API Works for Custom Dashboards

Source: Canva ProUsing the Advanced Web Ranking developer API is easier than it sounds—even for beginners.

First, you’ll need an API token. After you log in to your Advanced Web Ranking account, you can generate a secure token from the API v2 settings page. This token is required for authentication in every API call you make.

Every time your system makes a request, it sends a standard HTTPS request in UTF-8 format to a specific URL (called an endpoint). In return, you receive structured data in a JSON file.

For example, you can:

Pull all your keyword rankings using the /rankings endpoint

Get a detailed report on your landing pages

Check CTR data for your tracked keywords

Export market share and search engine visibility insights

Once your dashboard receives the JSON response, it can turn that raw data into charts, graphs, or tables. You can also sync the data with platforms like Google Analytics, Google Search Console, or Bing Webmaster Tools.Sample API Request (Python)If you’re just starting to work with the Advanced Web Ranking developer API, here’s a basic Python script to help you get going.import requests API_KEY = ‘your_api_key’ PROJECT_ID = ‘your_project_id’ url = f’https://api.awrcloud.com/v2/projects/{PROJECT_ID}/keywords’ headers = { ‘Authorization’: f’Bearer {API_KEY}’ } response = requests.get(url, headers=headers) if response.status_code == 200: data = response.json() print(“Keyword data:”, data) else: print(“Error:”, response.status_code, response.text)

What This Script Does

This simple script calls the developer API v2. It uses your API token to authenticate and requests keyword data for a specific AWR project.If everything works, it returns a JSON file containing your keyword list and metadata. If something goes wrong, you’ll see the response codes and error details printed to the screen.

How to Expand or Filter Results

You can easily adjust this script to pull different types of ranking data. For example, you might want to:

Add parameters to filter results by device type (desktop or mobile)

Group keywords by tags or focus only on keywords with a certain keyword difficulty

Use pagination to go through large lists of keywords or URLs

You can also modify the URL to call other endpoints, such as rankings, competitors, or export visibility reports. These give you a full view of your SERP positions, search results, website traffic, and performance across search engines.Once you have the raw data, you can turn it into:

Visual dashboards,

Automate reports, or

Even feed it into other tools like SEMrush or Google Data Studio.

Key AWR API Endpoints for Dashboards

Source: Canva ProWhen you’re building a custom dashboard using Advanced Web Ranking’s API system, these are the most useful endpoints. Each one serves a specific role in pulling SEO metrics, visibility insights, and tracking your ranking updates.1. Projects EndpointUse this to list all tracked URLs and websites in your account. It shows all Advanced Web Ranking projects you’re managing, including IDs you’ll need for other API calls.2. Keywords EndpointGet your full keyword list, including tags and groupings. This is useful for customizing dashboards or segmenting reports by keyword themes or campaign types.3. Rankings EndpointAccess both current and historical keyword rankings. You can filter results by date, device, and location. This is where you’ll monitor your ranking update results and check for changes in your position on the results pages.4. SERP Features EndpointThis endpoint shows how your site appears in the SERP, including rich results like featured snippets, FAQs, or map packs. It’s ideal for spotting new visibility opportunities.5. Competitors EndpointUse this for competitor analysis. It pulls side-by-side data comparing your site’s market share, ranking positions, and presence in search results against others in your niche.6. Search Engines EndpointGet a complete list of search engines, locations, and device types you can filter. This helps you pull accurate SEO software reports for each region and platform.These endpoints let you export top sites, track backlinks, request updates, and estimate on-demand visibility. As one of the longest-standing SEO tools, Advanced Web Ranking’s developer API is reliable and scalable—perfect for generating accurate, client-ready reports across Google, Bing, and more.Real-World Use Cases

Source: Canva ProThe Advanced Web Ranking developer API is not just for data nerds or developers. You can use it to solve real problems in everyday SEO workflows. Here are some practical ways to apply the API system in your dashboards or client reports.1. Client-Specific Keyword Ranking ReportsYou can build custom dashboards that track keyword rankings for each client separately. Using the keywords endpoint, you pull their exact keyword list, filtered by tags, topics, or landing pages.From there, you can show:

Current and historical ranking data

Visibility on specific search engines

Click-through rate (CTR data) from the search results

Any ranking update over time

It’s especially useful when you manage multiple sites or campaigns in a single AWR account and want a separate view for each client.2. Local SEO Performance Tracking by Device/LocationIf you’re working on local SEO, this is a must. The developer API lets you filter data by device type (mobile or desktop) and specific cities or regions.You can monitor a business’s performance on Google, Bing, or any other search engine available in the list of search engines, down to the ZIP code.This helps you answer questions like:

How well is the business ranking for “near me” searches on mobile?

Are mobile and desktop results showing the same performance?

Is there a market share gap in certain regions?

It’s great for agencies serving local clients or franchises tracking multiple physical locations.3. SERP Feature Tracking Over TimeWith the SERP features endpoint, you can see if your URLs are showing in rich results like:

Featured snippets

How Do I Authenticate API Requests?

Authentication is done using your API key, which you pass in the request header or as a query parameter. This key verifies your access and usage limits.

Can I Integrate The Advanced Web Ranking API With Google Data Studio Or Excel?

Yes, you can integrate the AWR API with Google Data Studio, Excel, or any other reporting tool that supports external data connections. You’ll need to use scripts or connectors to pull the API data into your dashboard.

What Programming Languages Work With The Advanced Web Ranking API?

The API is language-agnostic, meaning you can use it with any programming language that supports HTTP requests, such as Python, PHP, JavaScript, or Ruby.

How Do I Build A Custom SEO Dashboard Using The API?

Start by identifying the data points you want (e.g., keyword rankings, SERP features). Then, the API is used to pull that data regularly and display it using tools like Google Sheets, Tableau, or a custom-built interface.

Are There Rate Limits On The API?

Yes, the Advanced Web Ranking API has usage limits based on your subscription plan. Exceeding the limit may result in delayed or blocked requests. You can view your remaining quota in your account dashboard.