Top 10 Social Media Management
Choosing the right social media management tool is critical for businesses aiming to streamline their social media strategies, improve engagement, and track the performance of their marketing efforts.
With the vast array of options available, it can be challenging to identify which tools best meet your specific needs—whether you’re looking to manage multiple platforms efficiently, schedule posts for optimal engagement, or analyze data to enhance your social media impact.
Best Overall
Manage all social media from one place with advanced analytics and communication tools.
Best for Small Businesses
Automate and schedule posts across multiple platforms, including Twitter, Facebook, and LinkedIn.
Best for Analytics and Reporting
Agorapulse is a social media management tool for scheduling, inbox management, and analytics—all in one platform.
Best for Automation and Integration
Monitor and analyze online mentions across social media, blogs, and news sites in real-time.
This guide reviews the Top Ten Social Media Management tools, addressing common challenges such as managing cross-platform content, understanding complex analytics, and maintaining consistent engagement without draining resources.
What Are the Top 10 Social Media Management?
Discover the epitome of social media management with our carefully selected compilation of the top ten platforms, each providing unmatched capabilities to optimize your online visibility and interaction.
Softlist Take
Sprout Social is widely recognized for its comprehensive features, including strong analytics, social listening, and collaboration tools. Its all-around capabilities make it suitable for businesses of all sizes that need a robust platform.
You will find the unified inbox particularly useful; it simplifies engagement by consolidating all messages across platforms.
Best
Overall
Price
Standard starts at $249/per seat/month
Discount
Save up to 25% if you pay annually.
Promotion
Has free trial
Sprout Social is a robust platform designed to increase engagement across all social media channels. Its standout feature, the Smart Inbox, consolidates messages from various platforms, making management efficient and responsive. This tool excels in delivering deep insights with comprehensive analytics that help refine your social media strategy.
Key Features
- Smart Inbox: Gather messages from all social platforms in one place.
- Advanced Analytics: Comprehensive data analysis across all social channels.
- Social Listening: Track and analyze brand mentions and relevant conversations.
- Collaboration Tools: Facilitate teamwork with tools for task assignment and approval workflows.
Pricing
- Standard: $249/per seat/month
- Professional: $399/per seat/month
- Advanced: $499//per seat/month
- Enterprise: Request a Demo
2. Socialoomph
Softlist Take
SocialOomph stands out as a go-to tool for small businesses looking for a straightforward and cost-effective solution to manage their social media. With its simple user interface, it allows users to schedule posts, track activity, and automate tasks across various platforms like Twitter, Facebook, and LinkedIn. Small business owners appreciate the ease of use, especially given the tool’s affordability compared to more complex platforms.
Best
Best for Small Businesses
Price
Advanced Suite starts at $15/month
Discount
Save up to 10% if billed annually
Promotion
Has free plan
SocialOomph is a social media management tool designed to help businesses automate and schedule posts across various platforms. Its best feature is the ability to manage multiple social media accounts from a single dashboard, saving time and increasing efficiency. This tool is ideal for small businesses that need an affordable, no-frills solution for consistent social media activity without the complexity of larger platforms.
Key Features
- Multi-Account Management: Utilize a single dashboard to oversee several social media accounts.
- Advanced Scheduling: Plan posts precisely, including bulk and recurring uploads.
- Automated Engagement: Unfollow, welcome, and follow users automatically.
- RSS & Webhook Integration: Use webhooks to generate content from external services or RSS feeds.
Pricing
- Personal Suite: $Free
- Advanced Suite: $15/month
- Professional Suite: $25/month
- Business Suite: $55/month
3. Agorapulse
Softlist Take
Agorapulse offers a comprehensive solution for managing multiple social media accounts, especially for businesses seeking in-depth analytics and robust engagement tools. One standout feature is its unified social inbox, allowing users to streamline communication across all platforms in one place.
The automated publishing calendar simplifies content scheduling, ensuring consistent posts across channels. Its sentiment analysis tool provides valuable insights by categorizing audience feedback, making it easier to track brand perception.
Agorapulse is especially useful for teams needing collaboration features, although smaller businesses may find its advanced tools more than they need.
Best
Analytics and Reporting
Price
Standard starts at $69/month
Discount
N/A
Promotion
Has Free Trial
Agorapulse is a powerful social media management tool designed for teams that need a comprehensive solution for handling multiple platforms. Its standout feature is the unified social inbox, which centralizes all messages and comments, making it easy to manage communication in one place.
With robust analytics and reporting tools, users can gain deep insights into their social media performance, helping businesses optimize engagement strategies. Agorapulse also offers automated scheduling and sentiment analysis, which allow for more effective content planning and customer interaction. Ideal for businesses focused on streamlining their workflow and improving their social media presence.
Key Features
- Unified Social Inbox: Centralizes all social media messages, comments, and mentions in one place for efficient management.
- Robust Analytics and Reporting: Offers in-depth performance metrics, allowing businesses to analyze social media engagement and track ROI.
- Automated Publishing: Schedule posts in advance across multiple social platforms with an easy-to-use content calendar.
- Sentiment Analysis: Helps businesses understand audience tone and feedback for better brand management.
Pricing
- Standard: $69/month
- Professional: $99/month
- Advanced: $149/month
- Custom: Get A Quote
4. Brand24
Softlist Take
Brand24 is a game-changer for businesses seeking in-depth social media monitoring and automation. This tool shines with its real-time tracking of online mentions, offering valuable insights into brand sentiment and social media trends. It integrates seamlessly with various platforms, ensuring that users can track what’s being said across blogs, forums, and social channels without the hassle.
Best
Automation and Integration
Discount
Get up to 3 months free if billed annually
Promotion
14-day Free trial
Brand24 is a powerful social media management tool that focuses on monitoring online mentions and sentiment in real-time. Its standout feature is its advanced social listening capabilities, which provide valuable insights into how a brand is perceived across various channels. By automating alerts and tracking brand mentions, Brand24 helps businesses stay proactive in managing their reputation and understanding audience sentiment.
- Real-time monitoring: Keep tabs on mentions from more than 25 million online sources, such as news websites, blogs, and social media.
- Sentiment Analysis: To determine public opinion, examine the emotional tone of mentions.
- Influencer Identification: Identify key influencers discussing your brand or industry.
- Customizable Alerts: To stay informed, set up alerts for particular keywords or mentions.
Pricing
- Individual: $199/month
- Team: $299/month
- Pro: $399/month
- Business: $599/month
- Enterprise: Custom Pricing
Softlist Take
Hootsuite’s Planner excels at scheduling, content planning, and analytics, offering users the ability to manage multiple social media accounts in one centralized location. For businesses of all sizes, Hootsuite’s integration with over 35 social media platforms and detailed reporting tools makes it a comprehensive choice.
Price
Standard starts at $99/per user/month
Discount
N/A
Promotion
30-day Free trial
Hootsuite is an all-in-one social media management platform that allows users to schedule, monitor, and analyze social media content from a centralized dashboard. Its best feature is its comprehensive reporting and analytics tools, which help users track performance across multiple platforms in real-time. Hootsuite is an excellent choice for businesses of all sizes looking to streamline social media efforts and improve engagement through detailed insights and easy collaboration..
Key Features
- Unified Dashboard: Use a single interface to manage several social media accounts.
- AI-Powered Content Creation: Use AI to create content ideas, hashtags, and captions.
- Social Listening Tools: Keep abreast of trends, keywords, and mentions.
- Features for Team Collaboration: Distribute work, grant access, and facilitate team communication.
Pricing
- Standard: $99/per user/month
- Advanced: $249/per user/month
- Enterprise: Contact Sales
6. Tailwind
Softlist Take
Tailwind’s SmartSchedule feature harnesses sophisticated algorithms to meticulously analyze your audience’s online behaviors, pinpointing the precise moments when they are most active and receptive to your content.
By leveraging this cutting-edge technology, SmartSchedule strategically schedules your posts across Pinterest and Instagram, guaranteeing unparalleled visibility and engagement.
Tailwind specializes in making Pinterest and Instagram marketing easier through automated scheduling and analytics. Its SmartSchedule identifies the best times to post for enhanced engagement, while the Tailwind Create feature swiftly generates personalized, high-quality posts tailored to your brand. This tool is invaluable for growing your reach on visual platforms with minimal effort.
Key Features
- SmartSchedule: Pin and post at the most engaging times for your audience.
- Tailwind Create: Automatically create beautiful, optimized posts for Pinterest and Instagram.
- Hashtag Finder: Suggests the best hashtags to increase your reach.
- Analytics and Insights: Track your performance and refine your strategy.
Pricing
- Pro: $24.99/month
- Advanced: $49.99/month
- Max: $99.99/month
- Free Forever: $0/month
7. Post Planner
Softlist Take
With PostPlanner, you gain access to a wealth of high-engagement content, carefully curated to elevate your posting strategy. Discovering the perfect content to captivate your audience becomes effortless as you tap into a reservoir of posts proven to spark engagement and interaction.
Whether you’re seeking to inform, entertain, or inspire, PostPlanner empowers you to craft a compelling narrative that resonates with your audience, propelling your social media presence to new heights.
Price
Starts at $11/month
Discount
Has a discount if you pay yearly.
Promotion
Has a Free Trial
PostPlanner is designed to increase your social media engagement by streamlining the content discovery and planning process. It provides data-driven recommendations for the most effective content types and posting times. By utilizing its “Find” feature, you can easily source high-performing content, helping you maintain a high level of engagement without constant content creation.
Key Features
- Find Content: Discover and curate high-engagement content across the web.
- Recycle Top Posts: Automatically recycle your best posts to boost engagement.
- Performance Rating: Rate content predictions based on past performance.
- Post Scheduling: Schedule posts across multiple platforms from one dashboard.
Pricing
- Free: $0
- Starter: $11/month
- Growth: $39/month
- Business: $69/month
8. CoSchedule
Softlist Take
CoSchedule is a full-featured social media management tool made to make scheduling, content planning, and teamwork easier. Users can effectively visualize and plan their marketing efforts across multiple platforms thanks to its user-friendly calendar interface.
Price
Social Calendar starts at $19/per user/month
Discount
N/A
Promotion
Has Free Plan
CoSchedule is a comprehensive social media management tool that assists marketers with scheduling, planning, and automating content for various platforms. Teams can effectively coordinate campaigns thanks to its unique feature, the AI-powered Social Calendar, which provides a unified view of all marketing activities.
Key Features
- Social Media Calendar – Plan and schedule all posts in one visual calendar.
- Mia AI Assistant – Helps write and improve content with AI suggestions.
- ReQueue Automation – Reposts top content automatically to keep engagement going.
- Performance Analytics – Tracks post performance and helps improve strategy.
Pricing
- Free Calendar: $0
- Social Calendar: $19/user/month
- Agency Calendar: $59/user/month
- Content Calendar: Talk To Sales
9. Sendible
Softlist Take
Sendible is a full-featured social media management tool designed for teams and agencies that oversee several client accounts. The Smart Compose Box, which allows users to effectively schedule posts across multiple platforms, is its most notable feature. Additionally, the platform streamlines communication by providing a Priority Inbox for managing messages and comments in one location.
Price
Creator starts at $29/month
Discount
Save up to 15% if billed annually
Promotion
Has a free trial
Sendible is a powerful social media management tool made to make audience engagement, content scheduling, and performance analytics easier across a variety of social media platforms. Its most notable feature, the Smart Compose Box, saves time and guarantees consistency by enabling users to effectively create and schedule posts from a centralized interface.
Key Features
- Smart Compose Box: Easily draft and schedule posts for multiple platforms in one place.
- Priority Inbox: Manage all comments and messages from one inbox.
- Bulk Import: Upload and schedule content in bulk for time-saving.
- Custom Tags: Personalize content with custom tags for different audiences.
Pricing
- Creator: $29/month
- Traction: $89/month
- Campaign and Advanced Reporting: $199/month
- Advanced: $299/month
- Enterprise: $750/month
10. Hubspot
Softlist Take
Hubspot’s integration of social media tools within its comprehensive marketing platform offers seamless control over your content strategies. The automated publishing feature ensures your content reaches the right audience at the optimal time, enhancing engagement effortlessly.
Price
Marketing Hub professional starts at $890/month
Discount
N/A
Promotion
Has free trial
HubSpot’s social media management capabilities are integrated into its broader content marketing suite, providing a holistic approach to digital marketing. The platform’s strength lies in its ability to align social media strategies with inbound marketing goals, driving meaningful engagement through targeted content.
A standout feature is its analytics tool, which not only tracks social media performance but also ties these metrics back to your overall marketing ROI, making it indispensable for data-driven marketers.
Key Features
- Unified Marketing Platform: Integrates social media management with other marketing activities like email marketing, CRM, and content management.
- Automated Publishing: Schedule and publish content across social platforms directly within the HubSpot ecosystem.
- ROI Reporting: Measure the effectiveness of your social campaigns in relation to overall marketing goals.
- Lead Capture and Integration: Convert social interactions into leads and integrate them with your CRM for streamlined follow-ups.
- Social Monitoring and Listening: Keep track of social interactions related to your brand and industry, allowing for timely responses and engagement.
Pricing
- Marketing Hub Professional: $890/month
- Marketing Hub Enterprise: $3,600/month
Conclusion
Selecting the right social media management tool is crucial for optimizing your social media efforts, saving time, and enhancing engagement across various platforms. Each of the top ten social media management tools we’ve reviewed offers unique features designed to address specific needs and challenges, from automation and scheduling to in-depth analytics and cross-platform management.
By considering the specific features and strengths of each platform, you can choose a tool that not only fits your business’s requirements but also boosts your social media strategy. Invest in the right tool to efficiently manage your digital presence, engage with your audience more effectively, and achieve your marketing objectives with greater precision.
Explore further insights and knowledge on Social Media Management by delving into our array of informative blogs.
People Also Ask
What is social media management?
Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. It involves creating, publishing, and analyzing content you post, as well as engaging with users on these platforms.
Why is social media management important for businesses?
Social media management is important because it helps businesses reach their marketing and branding goals. It enables companies to increase brand awareness, improve customer engagement, drive traffic to their websites, and generate leads and sales. Proper management ensures that efforts are consistent and effective across all platforms.
What should you look for in a social media management tool?
When choosing a social media management tool, look for features such as the ability to schedule posts, analyze social media traffic, manage multiple accounts, and respond to comments and messages. Additional useful features might include content curation, collaboration tools, and reporting capabilities to measure the effectiveness of your social media campaigns.
How often should a business post on social media?
The frequency of posts can vary based on the social media platform and the audience. However, a general guideline is to post at least once a day on platforms like Instagram and Facebook to maintain engagement, while Twitter can handle 3-5 posts per day due to its fast-paced nature. It’s important to balance consistency with quality to keep your audience engaged without overwhelming them.
Can social media management increase sales?
Yes, effective social media management can increase sales by improving brand visibility, fostering customer relationships, and driving targeted traffic to your website. By engaging with your audience and tailoring content to meet their interests and needs, businesses can convert followers into customers, particularly through promotions, direct product links, and call-to-action posts.
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