17 Best HubSpot Alternatives for Your Business 

17 Best HubSpot Alternatives to Consider for Your Business
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Are you feeling constrained by the limitations of your current CRM platform? Perhaps you’ve encountered obstacles in scaling your business or customizing your customer relationship management processes to suit your unique needs. 

Many businesses face similar challenges with their existing CRM systems. So, we’ve curated a list of the 17 best HubSpot alternatives for your business. These alternatives have been carefully selected to address the pain points you may be experiencing, providing you with the tools and resources necessary to propel your business forward.

Let’s explore the possibilities and find the perfect fit for your organization’s CRM needs.

1. Zoho CRM

a screenshot of Zoho CRM website

Source: Zoho CRM

Zoho CRM is a cutting-edge platform designed to streamline your business’s sales, marketing, and customer support efforts. It helps efficiently manage customer relationships, enhance team productivity, and increase sales revenue.

With its intuitive interface, Zoho CRM makes managing your business contacts and leads a breeze while providing deep insights into customer behaviors and trends. 

Key Features:

  • Lead and Contact Management
  • Sales Automation
  • Multi-channel Communication
  • Customizable Reports and Dashboards
  • Advanced Analytics and Insights
  • Integration with a Wide Range of Apps

View Zoho CRM’s price plans


A unique and powerful suite of software to run your entire business, brought to you by a company with the long-term vision to transform the way you work.

2. Moosend

a screenshot of Moosend website

Source: Moosend

Moosend lets you revolutionize how you communicate with your audience through a powerful email marketing platform. You can easily create engaging, personalized email campaigns that make your messages stand out in crowded inboxes.

With Moosend’s automation tools, you streamline your marketing process from lead generation to customer retention. Plus, you get detailed analytics to measure your campaign performance and make data-driven decisions.

Key Features:

  • Automated Email Sequences
  • Advanced Segmentation
  • Customizable Email Templates
  • Real-time Analytics
  • Subscription Form Builder
  • Landing Pages Creation
  • Integration with Popular Tools

Moosend is perfect for businesses of all sizes looking to elevate their email marketing efforts. Explore their pricing plans to kickstart your marketing journey.


Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth.

3. Monday.com

a screenshot of Monday.com website

Source: Monday.com

Monday.com boosts your teamwork with its flexible project management platform, streamlining collaboration. You can plan, track, and manage all your work in one easy-to-use place. Its customizable workflows fit any project, improving efficiency and clarity.

You get real-time updates and visual tracking to keep everyone on the same page. This tool improves communication and task delegation, helping you meet deadlines easily. With monday.com, project management is straightforward, boosting your team’s productivity.

Key features:

  • Customizable workflows
  • Real-time updates
  • Visual project tracking
  • Enhanced communication tools
  • Efficient task delegation

Discover how monday.com can streamline your projects. Visit their pricing plans to get started!


Make data-driven decisions, collaborate efficiently, and track progress with software that adapts to your way of working

4. Freshsales

a screenshot of freshsales website

Source: Freshsales

Freshsales is a dynamic CRM software that helps you grow your business by efficiently managing leads, sales, and customer engagement.

It stands out from HubSpot by offering an intuitive platform that simplifies complex sales processes, making it suitable for teams of all sizes. Its AI-powered insights give you valuable customer data, improving personalization and sales strategies.

With its affordability and easy setup, Freshsales is an excellent Hubspot alternative for companies looking for robust functionality without the high cost.

Key features

  • AI-powered lead scoring
  • Advanced analytics and reporting
  • Email and chat integration
  • Customizable sales pipelines
  • Automation of repetitive tasks

Discover how Freshsales can elevate your business by exploring their pricing plans today.


A powerful Sales CRM that helps you sell smarter and close deals faster

5. EngageBay

a screenshot of EngageBay website

Source: EngageBay

You can use EngageBay, an all-in-one platform, to streamline your marketing, sales, and service operations. It offers tools to attract, engage, and convert leads into customers, serving as a cost-effective alternative to pricier options like HubSpot.

With its comprehensive features and affordable price, EngageBay is perfect for maximizing your marketing efforts without overspending. Its easy-to-use interface and seamless integrations make managing campaigns, sales pipelines, and customer interactions efficient for you.

Key features

  • CRM and email marketing integration for streamlined communications
  • Marketing automation to nurture leads and increase conversion rates
  • A unified platform for sales and service teams to improve customer experiences
  • Landing page builder to create custom pages for campaigns
  • Social media management tools to enhance online presence and engagement

Discover how EngageBay can transform your business operations and marketing efforts. Visit their pricing plans today to find the best option for your needs.


One platform for all your Marketing, Sales, and Support teams. Identify new opportunities, convert visitors, deliver customer happiness, and more!

6. Freshworks

a screenshot of Freshworks website

Source: Freshworks

Freshworks presents you with a comprehensive suite of customer engagement software to boost your business efficiency and customer satisfaction.

Offering a broader array of tools than HubSpot, which mainly targets inbound marketing and sales. Freshworks includes customer support, sales CRM, and IT service management solutions, making it a versatile choice for managing customer interactions across various channels.

Its simplicity, affordability, and scalability make Freshworks an ideal option for businesses of any size looking to streamline operations and improve customer experiences.

Key features

  • Multichannel customer support
  • CRM and sales automation
  • IT service management
  • Easy to use and scalable
  • Cost-effective pricing

Discover how Freshworks can transform your customer engagement strategy. Visit their pricing plans to learn more.

7. Marketo

a screenshot of Marketo website

Source: Marketo

Marketo is a powerful marketing automation platform that helps you streamline your marketing processes. It lets you create, manage, and execute personalized marketing campaigns across various channels.

With Marketo, you can access tools for email marketing, lead management, and analytics, making engaging with prospects and customers easier. The platform also supports sales and marketing alignment with features that boost collaboration and drive revenue growth.

Key features

  • Personalized marketing campaigns
  • Email marketing
  • Lead management
  • Comprehensive analytics
  • Sales and marketing alignment

Elevate your marketing strategy with Marketo. Explore their pricing plans to get started.

8. Salesforce Account Engagement

a screenshot of  Salesforce Account Engagement (Pardot)

Source: Salesforce

Salesforce Account Engagement, once called Pardot, is your go-to marketing automation platform designed to improve your connection with your audience. It simplifies lead management, speeds up the sales cycle, and enhances your engagement with tailored communications.

Integrating with Salesforce’s extensive ecosystem gives you deep insights into consumer behavior, helping you tailor your marketing strategies more effectively.

Key Features:

  • Streamlined Email Marketing Tools
  • Effective Lead Nurturing Programs
  • Detailed Segmentation Capabilities
  • Seamless CRM Synchronization
  • Precise ROI Analysis
  • User-friendly Landing Page Creation
  • Integrated Social Media Tools

To identify the best plan for your business, visit their pricing page for more details.

9. Agile CRM

a screenshot of Agile CRM website

Source: Agile CRM

Agile CRM is an all-in-one CRM software designed to streamline sales, marketing, and service in one platform. It stands out as a cost-effective HubSpot alternative, catering especially to small to medium-sized businesses. 

Agile CRM automates sales and marketing processes, enhances customer relationships, and offers detailed analytics. Its simplicity and affordability make it an attractive option for businesses looking to optimize their operations without breaking the bank.

Key features

  • Sales and marketing automation
  • Contact and deal management
  • Web analytics
  • Email tracking and campaigns
  • Customer support and ticketing

Enhance your business efficiency with Agile CRM by checking out their pricing plans today.

10. Bitrix24

a screenshot of Bitrix24 website

Source: Bitrix24

Bitrix24 gives you an all-in-one business management solution, combining communication, collaboration, and productivity tools in one place. It streamlines your daily business tasks, making it easier for teams to work together efficiently, no matter where they are.

With Bitrix24, you get everything from CRM and project management to task tracking and real-time communication. It’s perfect for businesses that bring all their processes into one central location and boost team synergy.

Plus, you can customize the platform and connect it with various third-party apps to meet your specific business needs.

Key features

  • CRM and sales management
  • Project and task management
  • Real-time communication tools
  • Customization and third-party integrations
  • Time management and employee engagement

Boost your business efficiency with Bitrix24. Check out their pricing plans to find the best fit for your team.

11. Insightly

a screenshot of Insightly website

Source: Insightly

You can use Insightly, a user-friendly CRM platform, to streamline your business’s project management and customer relationships. It’s a great alternative to HubSpot, offering tailored features that enhance customer interactions and improve project outcomes.

You’ll appreciate Insightly’s integration capabilities, allowing you to connect seamlessly with various apps and facilitate smoother workflows. Its project tracking features are particularly notable, ensuring you can promptly and efficiently meet customer needs.

Plus, with its cost-effective pricing, Insightly offers a powerful yet affordable solution for businesses like yours, aiming to boost customer relationship management without overwhelming your budget.

Key features

  • Project management tools
  • Customizable CRM capabilities
  • Seamless app integrations
  • Detailed sales and performance reporting
  • Email tracking and marketing tools

Elevate your customer relationship management by checking out Insightly’s pricing plans today.

12. Ontraport

a screenshot of Ontraport website

Source: Ontraport

Ontraport is a comprehensive marketing and business automation platform designed to elevate small businesses and entrepreneurs. It streamlines the marketing hub, sales team, and customer relationship processes, allowing you to focus on growing your business. 

With Ontraport, you can automate email campaigns, manage contacts, and analyze detailed data to understand customer behavior better. The platform also offers customizable web pages and forms to capture leads. Its user-friendly interface and robust support make it accessible to businesses of all sizes.

Key features

  • Automated email marketing
  • Contact management
  • Data analytics
  • Customizable web pages and forms
  • User-friendly interface

Empower your business with Ontraport. Discover the right plan for your needs by visiting their pricing page today.

13. Klaviyo

a screenshot of Klaviyo  website

Source: Klaviyo

Klaviyo is a powerful email marketing platform designed to help online businesses grow by making it easy to send personalized and targeted email campaigns.

Unlike broader marketing platforms like HubSpot, Klaviyo leverages customer data to create highly effective email and SMS marketing strategies. It’s particularly lauded for its deep integration with e-commerce platforms, allowing businesses to automate personalized marketing messages based on customer behavior and purchase history.

This focus on e-commerce and the ability to create detailed customer segments makes Klaviyo a strong alternative for businesses looking to drive sales through direct customer communication.

Key features

  • Seamless integration with e-commerce platforms like Shopify and WooCommerce
  • Advanced segmentation for targeted campaigns
  • Automation capabilities for personalized customer journeys
  • Detailed analytics to track performance and ROI
  • SMS marketing alongside email campaigns for a comprehensive strategy

Visit Klaviyo’s website to explore their pricing plans and find the perfect fit for your business.

14. Nimble CRM

a screenshot of Nimble CRM website

Source: Nimble CRM

Nimble CRM provides a streamlined tool for managing your business connections and interactions with ease.

It stands out as an affordable and user-friendly option, especially when compared to more complex and costly platforms like HubSpot, by integrating social media insights directly into customer profiles.

By focusing on enhancing customer relationships through effective communication and organization, Nimble ensures you’re always up-to-date by automatically updating contact information, tracking emails, and scheduling tasks.

This facilitates smoother day-to-day operations and leads follow-up for businesses. Its straightforward approach to customer relationship management offers a compelling choice for those who prioritize efficiency in customer management without the need for extensive training or a significant budget.

Key features

  • Social media integration
  • Automated contact updates
  • Email tracking
  • Task scheduling
  • Affordable pricing
  • Automation software

Elevate your customer relationship management with Nimble CRM. Check out their pricing plans to get started.

15. Drip

a screenshot of Drip website

Source: Drip 

Drip simplifies digital marketing for you, making it easier and more effective for e-commerce. It lets you engage customers with personalized emails and SMS messages that match their shopping behavior.

You can automate your marketing campaigns, target specific segments of your audience, and analyze the effectiveness of your strategies with detailed analytics. Drip also integrates smoothly with numerous e-commerce platforms, boosting your marketing efficiency.

Key features:

  • Personalized email and SMS marketing
  • Automated marketing campaigns
  • Audience segmentation
  • Detailed analytics
  • Seamless e-commerce integration

Discover how Drip can transform your e-commerce marketing by checking out their pricing plans today.

16. Apptivo

a screenshot of Apptivo website

Source: Apptivo

Apptivo is your all-in-one business management tool, perfect for small and medium-sized businesses. It helps you handle CRM, project management, invoicing, and more, all with a user-friendly interface and customizable options. You can streamline tasks, manage projects, and enhance customer interactions efficiently.

Plus, Apptivo’s ability to integrate with other popular tools means smoother workflows for you. If you’re looking for a cost-effective and scalable alternative to HubSpot, check out Apptivo’s pricing plans to find the right fit for your business.

Key features:

Visit their pricing plans to learn more!

17. Help Scout

a screenshot of Help Scout website

Source: Help Scout

You can use Help Scout, a customer service platform, to enhance your support experience without the complexity and expense of bigger platforms like HubSpot. It simplifies and streamlines managing customer conversations, and knowledge bases, and supports performance analysis.

Help Scout is perfect if you value customer support and want an easy-to-use tool dedicated to boosting customer satisfaction. Its affordability and focused approach are especially attractive for small and medium-sized businesses aiming to maintain top-notch customer service without unnecessary marketing or sales features.

Key features

  • Shared inbox for team collaboration
  • Knowledge base creation tools
  • Performance analytics
  • Email integration
  • User-friendly interface

Elevate your customer support with Help Scout. Explore their pricing plans to find the perfect fit for your team.

How to Choose the Best HubSpot Alternative

  1. Identify Your Requirements: List what you need, like email marketing automation, CRM, etc., and consider your budget and scalability needs.
  2. Research Alternatives: Look online for other options and ask for recommendations from colleagues. Gather information about various platforms from review sites and industry publications.
  3. Compare Features: Match each alternative’s features with your requirements. Look at ease of use, customization options, integrations, automation features, reporting capabilities, and customer support.
  4. Evaluate Pricing Structure: Compare costs and consider any extra fees. Balance the cost with the value provided by features and functionalities. There is also a HubSpot alternative that offers a free plan or a paid plan.
  5. Try Demo or Free Version: Test out free trials or demos to see how each platform works. Evaluate the user interface, marketing features, and overall experience.
  6. Consider Integrations: Check if each HubSpot CRM alternative integrates smoothly with your existing tools and software.
  7. Assess Scalability: Make sure the platform can grow with your business. Look for customization options and scalability features.
  8. Check Customer Support: Research each alternative’s quality of customer support. Read reviews to gauge responsiveness and effectiveness.
  9. Read Feedback and Reviews: Learn from others’ experiences. Pay attention to common themes and concerns raised by users.
  10. Consult Your Team: Get input from relevant organizational stakeholders. Consider how each CRM tool aligns with their needs and workflows.
  11. Make a Decision: Choose the best CRM alternative that meets your requirements, budget, and long-term goals. Consider factors like CRM features, pricing, integrations, scalability, customer support, and user feedback.

Final Thoughts

While HubSpot is a great platform for many businesses, exploring alternative options can provide unique advantages tailored to your needs. Whether it’s seeking more flexibility, advanced features, or cost-effectiveness, there are several compelling alternatives to consider.

Remember, the right customer relationship management software can revolutionize your business operations and drive growth. 

Discover the perfect fit for your organization by exploring the diverse options available at Softlist.io. Unlock the full potential of your CRM strategy today!

Frequently Asked Questions

Are there any alternatives to HubSpot that offer a free CRM?

Yes, several HubSpot alternatives offer free CRM versions compared to HubSpot, which has essential features for small businesses. While these may have limitations compared to paid versions, they can still provide valuable tools for managing customer relationships at no cost.

Are there specific industries or business sizes that these alternatives cater to better?

Yes, some alternatives may cater better to certain industries or business sizes. For example, some may be more suitable for small businesses with limited budgets, while others might offer advanced features tailored for enterprise-level organizations.

Can you recommend a marketing automation tool that competes effectively with HubSpot? 

Several marketing automation tools compete effectively with HubSpot, including Marketo, Pardot, ActiveCampaign, and Mailchimp. Each offers unique features and pricing structures to suit different business needs and marketing solutions.

Will migrating from HubSpot to one of these alternatives be a smooth process for my business?

The migration process can vary depending on factors like the size of your data, customization needs, and the complexity of your workflows. However, many alternatives provide migration assistance and tools to streamline the process.

Which great HubSpot competitors offer similar features but at a lower price point?

Marketo, ActiveCampaign, and Zoho CRM are among the top HubSpot competitors known for offering similar features at a lower price point, making them attractive alternatives for businesses looking to optimize their marketing and sales processes without breaking the bank.

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