23 Best Lead Generation Tools: Cost and Price Plans

23 Best Lead Generation Tools: Cost and Price Plans
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For most businesses, generating leads – particularly high-quality, in-depth leads that result in conversions and sales – should be a top priority. The good news is that there are dozens of tools out there that can help you generate quality leads at affordable prices. There are many options on the market, and some are better than others at different things.

Below is a list of 23 lead generation tools available that are worth checking out. If you’re not sure how to find the best type of B2B leads for your business growth, read on to learn more about how these different kinds of leads can help grow your company in one click.


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: www.clickfunnels.com

ClickFunnels is one of the lead generation tools that help businesses sell their products and services online. It’s a powerful tool for creating landing pages, sales funnels, membership sites, and more.

ClickFunnels is designed for businesses that want to generate leads online, and then convert those leads into customers. It’s perfect for small businesses, startups, and even big companies that are trying to improve their bottom line by maximizing their ROI.


  • Basic: $127/month
  • Pro: $157/month
  • Funnel Hacker: $208/month

Getting People To Your Website And Turning Them Into Happy Paying Customers Is What We Do Best


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Hubspot

HubSpot’s lead generation tools help businesses generate high-quality leads for their sales and marketing teams. The software also helps businesses measure the success of their efforts, giving them a better idea of where to focus their efforts next.

Hubspot marketing helps you attract, convert, and close more leads. The software and services make it easy to generate leads online, convert those leads into customers, and measure your success.


  • Professional: starts at $800/month
  • Enterprise: starts at $3600/month
HubSpot CRM

Transform your business into a revenue generating machine by creating delightful customer experiences.


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Hunter.io

Hunter.io is a B2B lead generation platform that helps you generate more leads, close more deals, and grow your business faster. With Hunter, you’ll be able to find the right people at the right companies, create custom lists of prospects, and send them personalized SMS messages.

Hunter provides you with a customizable list of companies in your industry and allows you to search for specific contacts on each company’s website. You can then use Hunter to send customized messages to your prospects directly from the website or via email and send them directly to your inbox. 

Hunter.io helps you find the right people for any business situation. Whether you’re looking for a new customer or an investor, Hunter’s powerful matching algorithms will match your audience with opportunities that are relevant to them.


  • Free
  • Starter: $34/month
  • Growth: $104/month
  • Business: $349/month

Hunter is your all-in-one email outreach platform. Find and connect with the people that matter to your business.


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Snov.io

Snov.io is a lead-generation tool that allows you to search for emails and phone numbers, find new leads, and grow your business.

You can also use their advanced search feature to find people who are best suited to your business needs by filtering results by any criteria, including company name, job title, email address, phone number, social network account links, and location.

The software is easy to use and affordable, with a free trial available. It can be used for a variety of purposes, including lead generation, lead nurturing, and social selling.


  • Trial: $0
  • Starter: $30/month
  • Pro: $75/month
  • Managed Service: Starting at $3,999/month

Scale your business and engage leads better with the sales toolbox and CRM platform that deliver growth.


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Sumo

Sumo is one of the most popular tools for generating leads. It’s a lead-generation tool that lets you create targeted content and engage your audience with the help of email capture forms, pop-ups, blog posts, and more.

If you’re looking to generate leads or increase conversions with Sumo, then it’s worth trying out this tool that can help you do both.

Sumo also offers a free trial so you can see how it works before deciding on whether or not to invest in it.


  • Pro costs $39/month.


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: www.leadfeeder.com

Leadfeeder is a lead generation software that allows you to track the real-time behavior of your website visitors. A good lead-generation tool can help any business with its sales and marketing efforts. It can also help you streamline your business, improve productivity, and save time.

The tool collects information about your website’s visitors, including their location, interests, and purchase intent. You can use this data to target relevant leads and convert them into customers for your business.

The tool works by monitoring your competitor’s most popular keywords and automatically collecting their best leads for you.


  • Free
  • Starts at €139/month


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Keap

Keap is a lead generation software that helps small businesses get more leads, customer satisfaction, and sales. The Keap platform helps you to find the right leads for your business, so you can grow your business faster.

Keap helps you to bring in more customers and generate revenue by increasing your traffic to your website and converting them into leads. It is a complete tool for lead generation, which allows you to make the most of your website and boost your sales.

Keap is an affordable tool with a lot of features, which help you to capture leads instantly and nurture them over time.


  • Pro: $159/month
  • Max: $229/month
  • Ultimate: $229/month


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io


SEMrush is one of the most effective lead-generation tools that can help you find potential customers. It’s an analytics platform that helps you understand how your website is performing, where your traffic is coming from, and what keywords people are using to find your business.

SEMrush also has a paid plan that offers various features like customer data and competitor analysis.

SEMrush helps you find out how much traffic each of your competitors gets from paid ads (PPC) campaigns and organic searches (SEO). You can also use its keyword research feature to discover new long-tail keywords for your website. This will help increase the number of visitors to your site.


  • Pro: $129.95/month
  • Guru: $249.95/month
  • Business: $499.95/month


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Apollo.io

Apollo.io is a lead generation tool that allows you to collect, manage, and analyze your contact data. It provides many tools to help you achieve your marketing and sales goals. You can create high-converting landing pages, email campaigns, surveys, polls, and much more! Form types are what you see when you open a form, like a contact or subscription form.

Apollo.io is the perfect solution for your lead generation needs. It is a powerful, easy-to-use software that will help you find the most qualified leads from your target audience.


  • Free
  • Basic: $49/user/month
  • Professional: $79/user/month
  • Organization: $119/user/month


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Overloop

Overloop is a lead generation tool that helps B2B marketers generate more inbound marketing leads for their business. Outbound lead generation tools are the essential tools that help you generate quality outbound leads.

Overloop offers a platform for creating and managing effective lead-generation campaigns. It is an all-in-one sales and B2B marketing software that helps you manage your leads, generate new ones, turn them into customers, and close deals.

The software provides you with a variety of tools to create landing pages, manage emails and email marketing campaigns, track website analytics, create social media profiles, and much more.


  • Startup: $49/user/month
  • Growth: $99/user/month
  • Enterprise: $149/user/month


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: OptinMonster

OptinMonster is the world’s most powerful lead generation and marketing automation solution. The software is designed to help you build a highly-targeted list of leads and customers, with the ability to create engaging landing pages, popups, exit overlays, and more. The best part is it’s free!

The best part about OptInMonster is that it completely automates your processes so you don’t need any technical skills or experience to set up and manage it. This means you can get started right away without having to hire anyone else!


  • Basic: $9/month
  • Plus: $19/month
  • Pro: $29/month
  • Growth: $49/month


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: www.growbots.com

Growbots is one of the best social media lead generation tools that help in generating leads from social media pages. It allows the user to run multiple campaigns at the same time and gives detailed reports on the performance of each campaign. You can also monitor your competitors’ activities and keep yourself updated with their strategies by using this tool.

The software allows you to create different types of automated campaigns such as product launches, marketing activities, and much more. It also offers you advanced analytics which will help you track the performance of each campaign so that you can make necessary changes if required.


  • Outreach: $49/month
  • All-in-One: $199/month
  • Pro: Contact website

Convert Pro

23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Convert Pro

Convert Pro is a powerful B2B lead generation tool that helps businesses generate more leads, find more customers, and increase sales.

Convert Pro is a fully integrated and easy-to-use software that allows you to import any data from any source, clean it up, and transform it into high-quality leads.

The platform tracks everything that happens on your website, including how many times people visit it and which pages they spend most time on. The system also monitors social media platforms like Facebook and Twitter, so that it can monitor what people are saying about your brand online. All this information helps you identify potential customers and reach out to them with personalized messages about your products or services.


  • Convert Pro: $87/annually
  • Growth Bundle: $187/annually


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Pipedrive

Pipedrive is a lead-generation tool that helps you generate and manage sales leads. It has a free version, but the paid plans are what most people use.

Pipedrive offers an extensive set of features for managing leads, contacts, accounts, and opportunities as well as tracking emails and phone calls. Its dashboard is designed in a way that allows you to view all important events in one place, so you can know what’s going on with your sales process at any time.


  • Essential: $12.50/user/month
  • Advanced: $24.90/user/month
  • Professional: $49.90/user/month
  • Power: $59.90/user/month
  • Enterprise: $74.90/user/month


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Airtable

Airtable is a lead-generation tool that helps teams organize and collaborate around sales leads.

Airtable is perfect for anyone looking for a simple way to store and organize information in an easy-to-access way. As a salesperson, you can use this tool to keep track of your leads and prospects, organize notes from meetings and calls with clients, manage tasks with due dates and much more.


  • Free
  • Team: $20/seat/month
  • Business: $45/seat/month
  • Enterprise Scale: Contact website


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Buzzstream

Buzzstream is a lead generation tool that helps you find the right people to talk to and then lets you track your outreach efforts. It’s a great way to get more out of your email outreach, social media, and content marketing. Cold outreach can be a great way to generate leads if you do it the right way.

With Buzzstream, you can easily build a database of prospects and start building relationships with them. You can also find people who might be interested in your business and get them to share their contact information with you.

Buzzstream is designed specifically for B2B marketers and salespeople. It has many features that make it easy to find prospects and reach out to them.


  • Starter: $24/month
  • Growth: $124/month
  • Professional: $299/month
  • Custom: Starting at $999/month


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: www.leadpages.com

Leadpages is a lead generation system that lets you create landing pages, squeeze pages, and sales pages in minutes. Set triggers are a type of automatic lead capture, where a company sets up the right trigger to capture leads.

Leadpages makes it easy to design landing pages and build lists without any technical knowledge. The Leadpages tool is perfect for anyone who wants to build their own list of email subscribers or drive traffic to their website.

The drag-and-drop builder makes it easy to add text content and images. You can also use the library of professional templates to choose if you want something more customized.


  • Standard: $37/month
  • Pro: $74/month
  • Advanced: Contact website


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Uplead

Uplead is a B2B lead generation software that helps businesses find and connect with sales leads. It provides a suite of solutions to help you determine the best strategy for your business. Lead generation is a critical component of any e-commerce business. With the right tools, you can generate leads from multiple channels and accelerate the sales process.

Uplead allows you to target specific companies based on their industry, location, revenue size, and more. You can also set up a free account and try it out before purchasing.

If you’re looking for a way to generate more leads for your business, Uplead is worth checking out.


  • Free Trial
  • Essentials: $99/month
  • Plus: $199/month
  • Professional: Contact website

Mobile Monkey

23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: customers.ai

Mobile Monkey is a mobile-first lead generation tool that allows you to collect, manage, and distribute leads in real-time. By integrating with your website and CRM, they make it easy for you to capture from multiple sources including landing pages, email campaigns, social media, and more. With the help of lead generation software, you will also save time and make more profits. 

Mobile Monkey is a great tool for companies who want to increase their sales by being able to reach out to more prospects in less time. The main feature of Mobile Monkey is that it allows users to create customized leads based on different criteria such as location, industry, etc.


  • Contact Mobile Monkey for pricing details.


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Salesforce

Salesforce is a very popular tool for lead generation processes and sales. It has a large database of companies and individuals that can be used to generate leads. Salesforce also has several features that make it easy for users to manage their leads.

Salesforce can be integrated with a number of other business applications to allow you to track the performance of your marketing campaigns in real-time. Lead scoring is a popular practice in B2B marketing because it helps companies determine which leads are most likely to convert into customers or sales. 

With Salesforce, you can build custom lead generation forms that collect information about prospective customers. You can then use this detailed information to send targeted emails and follow up with phone calls.


  • Contact Salesforce for pricing details.


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: Marketo

Use lead generation tools to find prospects. When you’re trying to grow your business, it’s important to have a solid marketing strategy in place. Marketo is a lead generation tool that helps you get in front of more prospects and turn them into customers.

It allows you to plan, execute, and measure every step of your marketing process so you can find, engage, and convert more leads. Generate as many qualified sales leads and website visits from your website, blog, or social media page with Lead Magnet. 

Marketo’s integrated platform helps marketers accelerate lead generation, nurture leads and close deals at scale.


  • Contact Marketo for pricing details.


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: ActoveCampaign

ActiveCampaign is one of the top lead generation tools that helps you create professional, high-quality landing pages and emails to help you convert more leads into customers. The best lead management tools are designed to make sure that you get the most out of your lead generation campaigns and grow your business.

ActiveCampaign’s beautifully designed interface makes it easy for you to send targeted emails to your users. You can create segmented lists of contacts or use the automation features to send targeted emails based on specific actions taken by your subscribers.


  • Lite: $29/month
  • Plus: $49/month
  • Professional: $149/month
  • Enterprise: Custom pricing


23 Best Lead Generation Tools: Cost and Price Plans Softlist.io

Source: AeroLeads

AeroLeads is a B2B lead generation tool that helps businesses generate more qualified leads and close more sales. The company provides a software-as-a-service (SaaS) platform that enables companies to create and manage campaigns, perform lead-generation activities, track the results of their efforts, and access valuable analytics.

AeroLeads enables you to identify qualified sales leads, increase conversion rate, and reduce your sales cycle by providing strategic insights into your target audience.

AeroLeads also offers a suite of tools designed to help you build a better marketing strategy by providing valuable insights, analytics, and automation features all in one place.


  • Free
  • Take off: $29/month
  • Climb: $59/month
  • Cruise: $99/month


It might feel like these elusive prospects are impossible to find, but there is still hope. AI-powered leads are the best kind of leads. One of the most powerful ways to build your business list is through lead generation tools. These marketing tools help you collect information from potential clients by creating an inquiry form on your website that they fill out. User reviews are an incredibly powerful way to build trust and authority.

Many of us rely on user reviews before buying a product or service. The information collected there can be really helpful for sales teams, and it also creates a new lead in your database! Each of the lead generation tools we highlighted above has a different price plan so we would encourage you to figure out which ones make the most sense for your business needs. Please visit our blogs to learn more about Lead Generation Tools!


Why is lead generation software important?

Lead generation is critical for any business that wants to grow its sales and revenue. Without leads, a company cannot sell anything — it’s as simple as that. Lead generation tools help businesses build their customer base by generating new leads through various methods, including social media, email marketing tools, and other online channels.

What are some common mistakes made during a lead generation campaign?

The most common mistake made by lead generation campaigns is using the wrong lead generation tool. You need a tool that will help you build a strong foundation for your campaign and help you get the most out of it. The other mistake is not having a clear strategy in place before launching your campaign. This could mean that you’re not targeting the right leads, you’re not segmenting correctly, or you’re wasting time and effort on campaigns that aren’t producing results.

How do I use B2B lead generation tools?

You can either use the free plan, or free trial or buy them on their website. You will then be able to create an account on their website and start using their product right away. You can also learn how to use the tool by reading its user manual or watching tutorials online about how to use it properly for your business needs as well as for your own personal learning purposes as well.

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