21 Best Social Media Management Tool For Businesses

Last Updated on October 9, 2023

Social media is one of the best tools for managing your reputation and providing customer service. Social media management is no longer a luxury but a must-have business function that’s more important than ever before. Here are 21 social media management tools to make handling your social media marketing efforts less daunting.

What is the purpose of the Social Media Management tool?

Social media is a powerful tool for marketers to reach their potential customers and increase brand awareness. However, managing all your social media profiles can be a daunting task. If you are an entrepreneur or a small business owner with multiple social media accounts, then you need to use a social media management tool. This will help you manage multiple social media profiles from one place without any hassle.

Social media scheduler tools help you schedule your posts for Facebook, Twitter and Instagram. You can also create different schedules for different profiles so that every time you post something on one account, it will automatically post on other accounts too! This saves a lot of time and effort since you don’t have to log in to each account separately to post content anymore.

ContentStudio

If you’re looking for a way to manage and track your content, check out ContentStudio. This social media management tool helps you discover, plan and distribute content across multiple platforms. This is a great tool for managing your social media presence and can help you optimize content for search engines.

SocialPilot

SocialPilot is a simple, cost-effective social media management tool for small businesses and agencies that strengthens their brand presence across all major social media platforms. It allows you to create and carry out a well-planned social media posting schedule with advanced features social media scheduling tools and social media strategy.

Tailwind

Tailwind is a Pinterest and Instagram partner that allows you to schedule your social media posts with their visual interface. Tailwind has a feature that allows you to set your brand’s logo and color palette just once, then apply it to all designs created through the app.

CoSchedule

CoSchedule gives more importance to content and scheduling, emphasizing its social performance. CoSchedule is known for how well one can organize their content with the calendar feature—and it also has a ReQueue (aka “drafts”) function that lets you schedule posts in advance by storing pieces of text as drafts This software program automatically fills your queue with the most successful posts. It supports Facebook, Twitter, LinkedIn, and other social media platforms—and it lets you connect to WordPress and Hubspot accounts as well

Agorapulse

Agorapulse is a powerful tool that helps small businesses with social media profile management, community building and moderation.

Easily implemented from the first day, it offers flexibility and a reduced learning curve. Additionally, this tool can integrate with all major social media networks—Facebook and LinkedIn being two of them. These features help you create complete reports, schedule posts and conduct competitor analysis schedule social media posts social media managers

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Hootsuite

Hootsuite is a social media management tool that allows you to monitor and interact with all your social networks in one place. You can keep track of all your social media channels in one place, and respond to conversations happening there more quickly. Despite the fact that SocialOomph has been around for many years, it’s still a fairly complicated tool to use. Therefore we recommend other social media management tools like Hootsuite or Buffer that are more user-friendly.

Buffer

Buffer is a tool that helps you manage and share your social media content across multiple platforms. Though it works best as a scheduling app, Buffer gives you the chance to get in front of potential customers when other people are more likely to notice. The Buffer button on your web browser helps you share content instantly. You can share the link across different social networks or schedule it down the queue with a single click, and enjoy seamless integration with Chrome, WordPress—and any other essential tools.

Sprout Social

Sprout Social is a social media management tool that connects you with your users, helping to bolster communication between the two. Sprout Social offers a suite of software tools for managing social media accounts, including automated posting and analytics

 . With these capabilities in place, Sprout Social can help you optimize your social profile’s metrics—in just a few days!

Lately

This AI-based social media management software can turn your content into excellent posts on platforms like Twitter, Facebook, and Instagram—even if you are a complete beginner. Lately is an advanced social media management tool that can help you syndicate your content across multiple accounts. It’s used by small and medium-sized businesses, as well as large enterprise companies such as HP and Dell The firm serves businesses of different kinds and sizes—in various industries and markets—to help them enhance their brand communications, and build thought leadership.

EClincher

EClincher, a social media management platform, helps businesses significantly increase their social media ROI. It supports all major platforms—Facebook, Instagram Twitter LinkedIn Pinterest Google My Business Youtube. eClincher is more of an enterprise-focused social media management tool with in-depth features to manage your social media campaigns successfully. Other cool eClincher plans include:

Sendible

Social media management tool Sendible is the solution for agencies who want to reach and engage with customers on social platforms.

Later

Later is a visual-first social media management platform built for sharing photos, videos, and other visuals. Later only lets you manage 6 social media platforms: Facebook, Instagram, Pinterest, LinkedIn, TikTok and Twitter.

MavSocial

MavSocial’s dashboard allows you to schedule, advertise, monitor and report all in one place. Its focus on visuals means it comes with an asset library that helps make your social posts attractive—making MavSocial the best choice for both newbies as well as seasoned pros This is one of the best social media management tools for understanding industry trends, as well as listening to online conversations.

Zoho Social

Zoho Social, a social media management tool from the makers of popular business applications like Zoho Office and Mail, helps you manage your brands’ presence on multiple channels. Zoho Social—Zoho’s social media management tool—lets you connect Facebook, Twitter, LinkedIn and Google My Business accounts. Zoho has teamed up with Salesforce in order to integrate Zoho Social (which is a great tool) into their flagship CRM product.

MeetEdgar

MeetEdgar is a social media scheduling tool that allows you to set up and run multiple Instagram accounts all from the same interface. Its new “Publish on Repeat” feature means that your content will never go unseen—evergreen posts included!

MeetEdgar offers a single tool for managing multiple social media accounts. While this may seem limiting, its focus allows it to perform at a very high level. Edgar will automatically push new posts to your social media accounts, building a library of evergreen content. If it runs out of new post ideas, Edgar will refill your queue with older ones.

Post Planner

Post Planner is a social media management tool designed for small and mid-sized businesses. You can use it to manage your Facebook, Instagram, LinkedIn, Twitter and Pinterest profiles. In addition to the tools that let users schedule and manage their social media content, Post Planner offers a suite of features useful for promoting brands on social media.

Loomly

The Loomly platform helps you build a successful brand with your team. It’s a social media management tool that empowers marketing teams to grow brands online through collaboration, publishing and analytics features—all in one place Loomly is one of the best social media management tools for small businesses, and it’s designed to help agencies operate more efficiently while enabling businesses to meet their marketing goals.

Falcon.io

Falcon.io is a cloud-based social media management tool that can push your brand’s success by listening to its target audience on social networks and proactively engaging with them when appropriate. It lets you manage Facebook, Twitter, LinkedIn, and Instagram all in one place—no more switching between different accounts! You can customize your offerings to clients with its wide spectrum of features. You can also create a social media calendar, design campaigns with in-built templates and schedule posts—and then sum the performance up with detailed metrics. The customer support is prompt as well as social media management platforms.

Sprinklr

Sprinklr is an excellent social media management tool that lets you access all key marketing platforms in one place for easy tailoring of campaigns. It also allows you to monitor influencers, track hashtags and find trends among your competitors—allowing for even more effective actions against them! This AI-powered platform allows you to get a snapshot of your online presence by integrating 30+ digital channels. You can use this information for research, marketing, advertising—and the platform itself will increase sales with top-notch engagement.

HubSpot

In addition to its award-winning customer relationship management software, HubSpot offers social media management software that lets you connect with your followers on different social media platforms like LinkedIn, Facebook, Instagram and Twitter. Increase your social media ROI by having meaningful conversations and replying to every mention. Set up keywords for effective tracking across diversified mediums, then schedule at best times and post content directly from CRM—all within one application! Through the HubSpot platform, you can compare your social media marketing performance with a full range of metrics.

Salesforce Social Studio

Salesforce Social Studio is your one-stop to engage with followers and fans alike on social media. This phenomenal tool helps you listen to and manage posts on Facebook, Pinterest, LinkedIn or Twitter You can group your posts according to region, product, team or brand and schedule them appropriately. Analyze trends, keywords and competitors so that you stay ahead of the curve when it comes to branding. To encourage interaction, try creating content that matters to your audience. Then drive engagement by running campaigns with this social media management tool.

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