Last Updated on November 13, 2023
There are many SEO tools online, but not all are created equal. To help you make an informed choice, we’ve compiled a list of the top 37 SEO tools that every marketer should know about. The below list covers almost every aspect of digital marketing and search engine optimization (SEO), including tools for keyword research, backlink analysis, on-page SEO, off-page SEO, keyword difficulty, and more.
Hunter is an email application that helps you find the messages you need from your inbox. If you’re using Hunter for free, you can search up to 50 times each month, and if you want to continue using it after that point, you can pay for unlimited searches.
- Free: $0 cloud per month.
- Starter: $49 cloud per month.
- Growth: $99 cloud per month.
- Pro: $199 cloud per month.
- Enterprise: $399 cloud per month.
If you own only a single website but want to track your SEO in a streamlined all-in-one platform, SEMRush is a freemium tool you shouldn’t overlook. This site auditing, keyword and domain reporting tool allows you to perform basic functions with its free tier.
- Pro: $119.95monthly.
- Guru: $229.95monthly.
- Business: $449.95monthly.
If you want to stay on top of your game in the world of SEO, BuzzSumo is a freemium application that can help you to do just that. With an easy-to-use interface and a range of features only available in the paid version, it’s an essential tool for any SEO professional. One of the most important parts of modern SEO is research. You need to know what is working for your competitors and how to beat them at their own game. BuzzSumo is a freemium application that allows you to do just that with an easy-to-use interface.
- PRO: $99/month.
- PLUS: $179/month.
- LARGE: $299/month.
Do you feel like your writing skills could use some work? Grammarly is a free tool that not only checks for spelling and grammatical errors in your writing but also provides you with tips on how to improve your writing’s tone, such as adding more action words. If you’re unsure about your writing skills, give Grammarly a try. Do you know the right way to write? Whether it’s for your published content or emails to partners and customers, it’s important to have the right tone and present yourself and your brand professionally through your writing.
- Premium: $12.00/month.
- Business: $15.00/member/month.
Google Analytics is a free dashboard that allows seamless control over Google Search settings as well as other Google services like the Search Console and Data Studio. The platform makes it easy to track your Google AdWords account and their marketing data across your Google applications free SEO tools google.
- Basic: $25 /month
- Pro: $75 /month
- Ultimate: $150 /month
Google Search Console is one of many free tools that Google offers to digital marketers. While it may take time to get to know these tools and take full advantage of their functions, it’s possible to extract incredible value from the Google platform if you learn the systems and tools at your disposal keyword research tool best free SEO tools.
Google Search Console is a free tool that Google provides to digital marketing professionals. With it, you can track your website’s performance on the Google Search engine, find additional resources that can boost your success with Google SEO, and optimize visibility with an intuitive set of tools and configuration options.
- Contact Google Search Console for pricing details.
Bing Webmaster Tools is a free application for monitoring search engine optimization (SEO) results. It provides an intuitive dashboard, easy report configuration to track SEO results over time, diagnostic tools to address SEO strategy weaknesses, and a configurable notification system to keep track of your Bing account in real-time free seo tool keyword ideas.
- Contact Bing Webmaster for pricing details.
You can use this free tool to get a better idea of which keywords will work best for your site. Simply plug in a website topic, and the Keyword Planner will provide a list of related keywords. This tool was designed with SEO experts in mind, but it can also be useful to web developers who want to create new content for their sites. The Keyword Planner, a free tool available in the Google AdWords Toolkit, helps SEO experts develop stronger keyword settings. It easily integrates into your Google suite of applications google trends search volume.
- Contact Google Keyword planner for pricing details.
Google Disavow Tool
If dangerous or harmful links point to your website, you can use the Disavow Tool from Google to remove those links from Google’s index. The Disavow Tool is a free application that allows you to quickly and accurately disavow dangerous or suspicious links, helping you avoid SEO penalties web pages seo metrics.
- Contact Google Disavow Tool for pricing details.
Take advantage of what the free Google My Business tool has to offer. You can claim your Google business listing, edit your listing information in real time and even interact with users directly through Google using this tool. If you use the Google AdWords platform, you’re going to need to claim your Google Search business listing anyway, so why not take advantage of all the tremendous utility that Google My Business offers.
- Contact Google My Business for pricing details.
The Structured Data Testing Tool from Google can be a great way to make configuring on-page SEO easier. You can even edit the code within the tool to make it perform to your exact specifications, helping you troubleshoot your on-page data and perform competitive analysis with ease.
- Contact Google Structured Data Testing Tool for pricing details.
Google PageSpeed Insights is a free tool that shows you how well your website performs on all types of devices. The insights are Google technology and integrate easily with other Google SEO tools you use every day, so you can use the toolset to not only review performance on desktop and mobile platforms but also obtain suggestions for improving performance on these platforms. To reach the widest possible audience, you need to make sure your site performs well on mobile devices. Google’s PageSpeed Insights can help you get there.
- Contact Google PageSpeed Insights for pricing details.
Want to make your web pages load faster? Lighthouse is an open-source tool that can help you evaluate your web page performance, including loading speed. This application is especially useful for evaluating mobile page loading speeds. Google uses this tool for their own internal testing, so you can rest assured that it’s entirely reliable. If you’re looking for a way to enhance your Google suite of applications with a free tool that helps you improve your page loading speeds, you may want to check out Lighthouse. This open-source application, which is especially useful for evaluating mobile page loading speeds, comes highly recommended by Google.
- Contact Google Lighthouse for pricing details.
Google Tag Manager is a free tool that allows you to manage all of your website’s tags—such as tracking pixels or snippets of code—without editing code. The tool analyzes your site’s tags and identifies potential issues, allowing you to easily adjust your tags as needed and make other changes seamlessly. Deploy marketing tags such as tracking pixels or snippets of code for your main website or mobile site easily. Google Tag Manager (GTM) is a free tool that allows you to manage all of your website’s tags without editing code. With this tool, you can deploy marketing tags such as tracking pixels or snippets of code for your main website or mobile site easily.
- Contact Google Tag Manager for pricing details.
Screaming Frog is a freemium application that allows you to crawl up to 500 URLs at a time. The developer also offers a paid version with more expansive capabilities, but the free version of Screaming Frog is great for smaller site projects.
- Free version.
- Paid version: $259 per year.
Have you tried the Screaming Frog URL crawler tool? Why not enhance your experience with the free Screaming Frog Log File Analyzer add-on? You can use this tool as a standalone application or with the base Screaming Frog platform.
- $139 per year.
If you need to do extensive keyword research, conduct a thorough domain overview and gain valuable insights into the SEO strategies that are working for your competitors, use Ubersuggest. This tool also shows you which content pages are appearing on social media search results. Ubersuggest is a robust SEO tool that includes keyword suggestions, competition research and valuable competitive insights all in one easy to use platform.
- Individual: $12/month.
- Business: $20/month.
- Enterprise/Agency: $40/month.
Similarweb is a powerful tool for identifying your competition’s marketing strategies, helping you evaluate companies to make smarter investments, and providing you with detailed insights into your target market and customer base. Similarweb can even help you make more sales, increase sales volume, and track your performance over time. This tool is great for benchmarking your progress over time and keeping pace with your competitors.
- Contact Similarweb for enterprise pricing.
Broken Link Checker
The Broken Link Checker application scans your website and blog for dead links, validates both internal and external URLs, and provides complete reports for all errors and linking issues discovered with every scan. The included validation tool ensures you can identify and fix broken or dead links before they have the chance to diminish your search result rankings.
SEO Review Tools offers 42 different SEO tools, including a keyword checker to help you find more terms people are searching for, a way to determine the strength of your domain name, and a content analyzer that can tell you if your copy is well optimized.
- LITE:$75 /month.
- STANDARD:$175 /month.
- ADVANCED:$450 /month.
One great free tool to check your website’s page loading speed is GTmetrix. Simply copy your website’s URL into the search bar on the homepage and test it with one click. Your results will show everything from your website’s average page loading speed to the reasons it may be slower than you would like. GTmetrix is a free tool that allows you to check your website’s page loading speed with just one click. Simply copy your website’s URL into the search bar on the homepage, and test it out right away! Your results will show everything from your website’s average page loading speed to the reasons it may be slower than you would like.
- Basic: Free.
- Solo: $10.67.
- Starter: $21.25.
- Growth: $42.50.
The Wayback Machine
SEO relies heavily on research, and the Wayback Machine is a 100% free tool that can help you uncover old website data. You can even pull up lots of old robots.txt files on virtually any website for in-depth analysis.
- Contact Wayback Machine for pricing details.
For basic design needs, you can use Canva, an online graphic design tool that lets you create social media graphics, branded images, logos, presentations, and lots of other forms of visual content. Canva connects to countless fonts, templates and images found all over the web. It’s a great all-in-one visual content generat ion tool that allows you to make beautiful images very rapidly.
- Canva Pro: ₱2,490.00.
- Canva for Team: ₱3,990.00
People who perform SEO audits on a regular basis often use Xenu, a free Windows-based desktop crawler that identifies broken links and performs basic site auditing. To check your site for broken links and perform basic auditing, use the Xenu app, which is a web crawler that runs on Windows.
- Contact Xenu for pricing details.
Want to know what technology your competitors are using? Check out Wappalyzer, a free tool that will show you the underlying structures of a website. This is a great way to see if any of your competitors have an edge over your site. Wappalyzer is a free tool that can show you the underlying structure of a website, including the technology stacks it uses to run.
- Starter: $149 /mo.
- Team: $249 /mo.
- Business: $449 /mo.
- Enterprise: $849 /mo.
When it comes to SEO, no tool is more important than the W3C Markup Validation tool. The Consortium provides this tool to help ensure the technical quality of various types of web pages, and this free tool can help you ensure browser compatibility for your website as well as assess the overall usability of your site. To ensure that your website has no technical issues, use the W3C Markup Validation tool. This free tool helps you ensure browser compatibility for your website as well as assess the overall usability of your site.
- Contact W3C Markup Validation for pricing details.
HTTP Status Code Checker allows you to quickly identify any problems with your site’s redirect structure. You can search for redirect chains and check HTTP status codes, response headers, and all redirects stemming from your webpages. The Redirect Chain checking tool provides a clear rundown for up to 10 redirects while you can filter the results by types of redirects, status codes and even search for specific page URLs. You can also export the tool’s results to an XLS sheet or CSV file for easier review and paste up to 100 URLs in a single batch to check their redirect statuses.
- HTTP Status Code Checker for pricing details.
Domain Name Lookup
Are you trying to build a new website? To ensure that your domain name is available, use the WhoIs Domain Name Lookup tool to search for it. This free service allows you to look up whether a domain name you want is already registered by someone else. If it is, you can still purchase it from the owner if they are willing to sell it and if the name hasn’t been reserved by an existing user for use with another site.
- Ranges from $10 to $20.
Web Page Test
Web Page Test tool allows you to quickly test the page loading speed of your website from multiple access points across the globe. This tool uses real consumer-level browsers such as Microsoft Edge and Google Chrome while also operating at realistic consumer connection speeds.
- Start for Free.
Nowadays, SEO professionals need to be fast and flexible in the way they gather insights and perform competitive research. If a screenshot is needed, they can take one using Lightshot’s simple but effective platform. Once a screenshot is taken, it instantly uploads it to the server, allowing you to share it with others quickly. If you’re a modern SEO professional, you need to be fast and responsive when it comes to gaining insights and performing competitive research. Lightshot allows you to quickly take and share screenshots and that means fewer delays in getting the info you need.
- Contact Lightshot for current pricing.
If you are looking for an easier way to perform link research, try the free tool Detailed. This application focuses on the most popular content on the web and the links that drive traffic there. The developer of Detailed also offers a free newsletter to inform SEO professionals of the latest linking trends.
- Contact Detailed for pricing details.
Mobile-First Index Checker
Have you optimized your website for mobile web traffic? A great tool to check this is Mobile First Index Checker, which helps you see if the mobile version of your site matches the content and linking structure of your desktop site. Mobile First Index Checker is a great tool for checking that the mobile version of your site matches the content and linking structure of your desktop site.
- Contact Mobile-First Index Checker for pricing details.
Mobile SERP Test
A free tool called Mobile SERP Test allows you to compare search engine results pages (SERPs) across multiple devices. This tool is particularly helpful for comparing SERPs across Apple and Android devices, which can differ in the way they display search queries.
- Solo: $99/Month.
- Pro: $279/Month.
- Agency: $879/Month.
The Internet Marketing Ninjas offer a wide range of tools and applications designed to make SEO easier. Varvy, a free tool from the Ninjas, is a great addition you can use for an intuitive system for a quick SEO audit. If you’re pressed for time, Varvy offers a surprising amount of functionality with an intuitive interface.
- Contact Varvy for pricing details.
The Enhanced Google Analytics Notations tool is a free add-on for your Google Chrome account that allows you to track your site traffic in real-time, overlays additional data on top of your existing analytics, and provides a useful screenshotting tool for sharing analytics. This is a great tool to see how real-time events like holidays or press releases impact your site traffic.
- Contact Enhanced Google Analytics Notations tool for pricing details.
Looking for a better way to optimize your website for search engines? Keyword Hero is a free service that lets you run up to 2,000 experiments per month to determine which keywords will bring the most traffic. While Keyword Hero is still being improved, it’s still useful for learning how to increase your SEO.
- LITTLE HERO: Free
- BIG HERO: $9.00
- GIANT HERO: $49.00
- ULTIMATE HERO: $149.00
The Redirect Path from Ayima tool is a free tool that shows the redirect paths and header information of every URL you visit. This tool can help you identify badly chained website redirects and potentially improve your own redirect paths.
- FREE: €0 / month.
- STARTER: €20/ month.
- PRO: €180/ month.
1. Tools do you use to keep your SEO strategy on track?
The best seo tools are those that can be used to track your site’s performance, especially in search engine rankings. These tools help you find out what works and what doesn’t. They also give you insights into how your competitors are doing.
2.Tool or piece of software that you have found particularly useful?
We are using SEMRush, but it is not free. It has a lot of features and it’s very usefulWe also use the Keyword Planner from Google AdWords. This tool allows you to see how many times a keyword has been searched for in Google and how much traffic it receivesThere are other tools that are useful as well, but these two are the ones that I find most valuable.
3. How do you see SEO tools?
SEO tools are going to get more and more complex. As the search engines get better at understanding the intent of users, they will be able to better serve them. This means that SEOs will need to be able to use more sophisticated tools in order to compete with the big boys. The future for SEO software is bright. The demand for quality, affordable tools will continue to grow and we’ll see more innovation in this space.