Last Updated on April 20, 2023
Welcome to 21 Best SEO Tools Software. This article brings you a selection of the best free and paid SEO tools and software that make your work easier and faster. When you are working on Web Development, Digital Marketing, or Internet Marketing the success of your business or website depends on good rankings in search engines like Google, Bing, and Yahoo. After you create awesome content, you need to promote it so people can easily find your website through search engines.
BrightLocal’s reputation management platform has been a lifesaver. It’s allowed us to cut down on the time it takes to monitor online reviews, update our listings, and even send out emails. It’s seamless, allows me to have different types of emails to send out to clients, and keeps everything organized in one place best free SEO tools free tools.
Get better local search visibility and more customers with BrightLocal.
- Single Business $29/mo.
- Multi Business $49/mo.
- SEO Pro $79/mo.
Serpstat is a fantastic tool for keyword research, backlink analysis, site auditing, and more. My favorite features are keyword research, rank tracking, and competitor analysis. You can enter a website and see what keywords it ranks for and at what position in the search results those keywords appear.
You can also see how many other sites are targeting those same keywords and see how many visitors each of those sites receive from that search term. Serpstat saves us a lot of time because we don’t have to manually perform these tasks using other tools. Not only does this tool provide SEO benefits, but it also provides useful information for pay-per-click advertising campaigns. You can find out the estimated cost per click (CPC) for any given keyword as well as its competitiveness level (low, medium, or high) through google keyword planner google trends.
Join thousands of professionals who streamline their SEO workflow with SE Ranking, from leadgen to reporting.
- Lite: $55.
- Standard: $119.
- Advanced: $239.
- Enterprise: $399.
We use SEMrush as one of the main SEO tools.SEMrush has an on-page SEO checker, which helps us develop content outlines, brand mentions monitoring, and many more tools. If you’re looking for a tool that goes beyond SEO, SEMrush offers social scheduling and search engine marketing (SEM) built right in.
Do SEO, content marketing, competitor research, PPC and social media marketing from just one platform.
- Pro: $119.95/monthly.
- Guru: $229.95/monthly.
- Businessf: $449.95/monthly.
SE Ranking is an SEO tool that you can use daily. You can access it from any location and check the website’s performance in search engines. SE Ranking includes keyword ranking tracking, traffic analysis, and backlink monitoring. It also lets you audit a website’s SEO performance by analyzing its content, structure, and links. Use this information to optimize the site so that it will rank higher in search engines. The tool includes some useful features such as researching competitors and grouping keywords so that they are assigned to individual web pages. It integrates with Google Analytics and Google Webmaster Tools so that you can track your company’s progress in search engines over time.
Join thousands of professionals who streamline their SEO workflow with SE Ranking, from leadgen to reporting.
- Essential: $31.20/mo.
- Pro: $71.20/mo.
- Business: $151/20/mo.
Linkio is a tool that monitors your website’s backlinks and helps you optimize its anchor texts. Maintaining a quality backlink profile with diversified anchor texts can be very difficult, so using a tool made especially for that purpose is extremely valuable for free SEO tools and keyword research.
- $19.99 per month.
Pro Rank Tracker
We use Pro Rank Tracker to help our clients improve their rankings on Google. For example, we can see if a keyword search lands them on page 1 or on page 12. Our goal is to get clients on page one, where they’ll receive more traffic and recognition. Pro Rank Tracker will show us the keywords that are lacking and what we can do to fix keyword ideas and broken links.
- “Starter” plans (from 100 to 750 tracked terms quota): $13.5 – $69 / month.
- “Pro” plans (from 1000 to 2500 tracked terms quotas): $89 – $149 / month.
- “Agency” plans (from 3000 to 20000 tracked terms quotas): $180 – $740 / month.
Yoast optimizes my pages for keyword use and density. This SEO plugin also gives great suggestions for internal linking, making sure that links to cornerstone content. You can also use this to create XML sitemaps, redirect attachment pages to the parent URL, and index-ing tag pages and post types that you don’t want in the search results free tool meta tags.
- 99 EUR for a whole year’s access.
SEOquake is a free SEO tool that’s less popular than most of the other top-runners. It’s a Chrome extension that acts as an SEO checker, helping you manage your on-page site audits, check internal and external links, and compare how your SEO is working against your competitors. It also offers keyword analysis to help you successfully manage your keywords. The easy-to-find dashboard allows you to control the tool with simple clicks, while its export feature lets you download and exchange data within your team.
- Starting at $49.
SpyFu is a paid tool that’s worth every penny. It offers many different features and tools, but two aspects I love to use are the Keyword Tracker and Kombat. The Keyword Tracker tells us which keywords we’re losing rank for, so we can shore up our content/keywords that are falling. The Kombat tool shows our competitors’ rankings for keywords they’re targeting but we haven’t used them yet. This is a great way to write competitive and new content.
- ANNUAL PLAN: $16/month.
- MONTHLY PLAN: $39/month.
- ANNUAL PLAN: $36/month.
- MONTHLY PLAN: $39/1st month.
- ANNUAL PLAN:$149/month.
- MONTHLY PLAN:$299/month.
Buzzstream is a prospecting and outreach tool because it automates so much of the prospecting and outreach process. The software not only discovers contact information but also social profiles and site metrics, allowing you to prioritize contacts according to their social authority and online influence. Everything is stored within the platform, which makes collaboration with teammates easy. You can share notes, organize projects, and keep everyone informed on your progress.
- Starter: $24/mo.
- Growth: $124/mo.
- Professional: $299/mo.
- Custom: $999/mo.
Ubersuggest by Neil Patel, a keyword research and optimization tool you can access through your browser. Ubersuggest has fast results and ease of use; it provides keyword information in seconds including the difficulty to ranking, the top-ranking content for a given keyword, and the cost for paid SEM. Ubersuggest is easy and quick to learn keyword information. Ubersuggest also offers paid keyword cost alongside organic difficulty so you can do your research from one page.
- Individual: $12/month.
- Business: $20/month.
- Enterprise / Agency: $40/month.
KWFinder’s keyword research tool is one of the best SEO tools, especially when it comes to content marketing. It shows you tons of details, including monthly search volume and each keyword’s AdWords cost per click. The tool also responds really fast, even in the free version. It’s best suited for smaller markets, It also gives reliable results for other languages as well.
- Mangools Basic: $ 29.90 per month.
- Mangools Premium: $ 44.90 per month.
- Mangools Agency: $ 89.90 per month.
SEO Powersuite is an all-in-one SEO tool that includes four useful tools: Rank Tracker, Link Assistant, SEO Spyglass, and Website Auditor. The Rank Tracker helps you track keywords in your Adwords and Analytics accounts to make it easier to find website traffic opportunities. The Link Assistant gives you a gold mine of link-building prospects by letting you input keywords into the tool’s database. Their SEO Spyglass audits any website for links that might be harmful to your search ranking. And their Website Auditor shows great data about our site structure and content analysis helps us improve landing pages and blog posts.
- PROFESSIONAL: $299/year
- ENTERPRISE: $499/year
BuzzSumo is a site that allows you to search for content related to your keywords, and it also shows you how popular the content is on a scale of 0-100, as well as provides other valuable information that can help you promote your own content.
- PRO: $99/month.
- PLUS: $179/month.
- LARGE: $299/month.
Keywords Everywhere are one of the most powerful tools for search engine optimization. It adds volume, CPC, and competition data in useful places like Google Search, Google Search Console, and Google Analytics. It makes for the perfect semantic research tool—one that allows me to discover paid search opportunities and at the same time I analyze competitors’ content.
- Prices range from $10 – $100
Google Search Console
It’s free, and easy to use even for beginners, but still has accurate data and is incredibly powerful. Using it is the best way to know what keywords and keyword phrases the content is ranking for. At the same time, it gives great ideas on how to improve post headlines, and post descriptions, and even how to upgrade the body of the content itself. Highly recommended!
- Contact Google Console for pricing details.
Moz is a web-based SEO tool that allows you to track your keywords and search visibility, as well as gives you tips for improving those stats. Moz tracks errors on your site and provides insights on how to fix them, such as missing meta descriptions or duplicate content. It also provides competitor analysis against your three biggest competitors and searches traffic tracking via Google Analytics. Moz also has a keyword tool that shows you other possible keywords based on search traffic and difficulty level.
- STANDARD: $99/mo.
- MEDIUM: $179/mo.
- LARGE: $299/mo.
- PREMIUM: $599/mo.
Screaming Frog SEO Spider
Screaming Frog is a great tool for SEO specialists to take a step back and review their properties on a macro level. If you want to see what’s going on with your site holistically, from a bird’s-eye view, check out Screaming Frog. It’s a free crawler that makes it easy to see all of the pages on your site at once and analyze them based on relevance, depth of content, and so forth.
- $149 per year.
You can use this website, ahrefs.com for keyword research, competitor analysis, and rank tracking. The first thing to do is compile a list of keywords that you want to rank for, so you can optimize the website for those terms. Then add competitors in to see how they’re doing with those keywords. Finally, start optimizing a website for the terms that are important and track progress over time against my competitors.
- Lite: $99
- Standard: $199
- Advanced: $399
- Enterprise: $999
SimilarWeb is a free website analytics tool that provides insight into how much traffic a website gets. It also shows you a breakdown of sources, including traffic from search engines, social media sites, and more.
- Starts from: $167/mo.
Copyscape is a free, online tool that can help you find duplicate content on the web. Enter a URL for a blog post or website and Copyscape will tell you where else that content exists online. You might find results that you’ll need to follow up with in order to help get your SEO in order.
- $19.95 per month for up to 10 pages on your site
- $1.00/month for each additional page up to 500 pages.
How would you define SEO?
SEO stands for Search Engine Optimization. It can be defined as the process of improving the visibility of a website or a web page in search engine results, through a variety of techniques. The main idea is to get traffic from the free organic (non-paid) search results.
What is the best way to find SEO tools and software?
The best way to find SEO tools software is to search for free SEO tools, free google rankings, and other similar phrases. You can also use search engines to find exactly what you’re looking for. The best way to do this is to enter your keywords into the search engine, but be sure that they are in quotations. If you don’t put them in quotations then you will only get a few results that contain those words in any order, which is not very helpful when looking for specific information.
What is the most complicated SEO issue you’ve ever worked on?
The most complicated SEO issue I’ve ever worked on was getting a website to rank in the top ten for a keyword phrase that had over 10 million monthly searches. The site had been ranking in the top five for several years, but we were losing organic traffic as Google’s algorithm kept updating.