88 Best SEO Tools

Last Updated on December 4, 2023

Here are 88 of the top free SEO tools you should be using if you want to start with SEO or improve your results.

How Do SEO Tools with Search Engine Optimization Work?

These SEO tools offer information and warnings regarding the general well-being and success of your website.

They aid in identifying areas of potential growth and flaws or problems that can impede you from ranking and gaining awareness in the SERPs.

SEO is similar to actual SEO tools like google keyword planner or keyword research SEO tools in that each one has a certain job.

Which 88 Free SEO Tools Are The Best?

Here are 110 of the top free SEO tools you should be using if you’re trying to start with SEO or want to obtain better results of search engine rankings and google analytics data for the low, low cost of $0.

1. Google Analytics

Google Analytics is a priceless tool that is almost required for any digital marketer who is serious about SEO. It offers a wealth of useful information about websites, including demographic information about the area and the frequency of site visits.

Digital marketers can adjust their content strategy and determine what works and what doesn’t with the help of the thorough information provided by Google Analytics.

One of the top free SEO tools that every digital marketer should use is Google Analytics.

Google Analytics has two pricing tiers: 360 and free. Google Analytics 360 starts at $12,500 monthly and $150,000 annually.

2. Data Studio

You may combine data from many sources, such as Google Search Console and Google Analytics, and produce shareable visualizations using Google Data Studio.

This Data Studio beginner’s guide will be useful if you’re just starting started with it.

Here, more experienced users can find information on using CASE statements to create better Data Studio segments.

The cost of utilizing Data Studio is $0. Yes, it is a free tool—you don’t have to spend anything to set it up.

3. Keyword Hero

Lacking keyword information?

Leave the fill-in work to Keyword Hero, which employs cutting-edge mathematics and machine learning. Over 2,000 sessions per month of this service are free. A 90-day free trial is now available for Keyword Hero.

Four levels are available on Keyword Hero: Little Hero offers up to 10 URLS and 2000 free sessions. Big Hero offers 10,000 sessions and up to 250 URLS for $9. Giant Hero costs $49 and offers up to 500 URLS and 50,000 sessions.

4. Mozcast

Mozcast keeps track of adjustments to Google’s search algorithm, big and small.

Considering that Google makes hundreds of changes every year, staying up to date with the most recent innovations will assist you to ensure that you’re taking all necessary steps to have the top SERPs.

You can use a Medium plan for free when you join up for the Moz Pro free trial. The Medium package gives you access to Moz research SEO tools like Keyword Explorer and Link Explorer as well as the ability to set up 10 Campaigns (each Campaign can track 10 sites and 3 competitors).

5. Panguin Tool

Barracuda Digital’s Panguin Tool aligns your search traffic with notified adjustments to the Google search algorithm.

You’ve probably identified the problem’s cause if you notice a drop that coincides with an update, so you can start working on a solution!

For information on the Panguin Tool’s plans and costs, get in touch with them.

6. Redirect Path

The 301, 302, 404, and 500 HTTP Status Codes will be highlighted by the Redirect Path Chrome extension.

Furthermore, client-side redirects such as JavaScript and meta redirects will also be noted, guaranteeing that any redirect problem may be found right away.

With the touch of a button, HTTP Headers such as server types and caching headers can also be displayed, along with the server’s IP address.

All of these specifics can also be easily shared or added to a technical audit document by copying them to your clipboard.

The functionalities of Redirect Path can be used without cost.

7. Link Redirect Trace

Users of Chrome and Firefox browsers can access the Link redirect trace, a development tool, through the link research SEO tools platform. It has over 90,000 users on Chrome, and the majority of reviews are positive. This platform has been operating since 2009, and its primary area of competence is the development and analysis of links on websites. Use this Chrome extension to check that all of your link redirects are sending visitors and web spiders in the right direction.

Price: $/EUR 99 or FREE plan.

8. Quick Click Website Audit

A bookmarklet-like plugin called The Quick Click Website Audit provides access to many of the most popular online SEO tools available today.

You don’t need to copy and paste the links into each tool because when a link is clicked, the current page’s URL is extracted and fed into the chosen tool. Numerous times during the day, it saves a few seconds.

A typical SEO audit costs between $650 and $14000.

9. Screaming Frog SEO Spider

Search for SEO mistakes on your website.

With Screaming Frog SEO tools Spider, you may find duplicate content, crawl flaws, HTML excess, JavaScript rendering issues, HTTP header errors, and more.

You may purchase a license that eliminates the 500 URL crawl limit, enables you to preserve crawls, and unlocks the spider’s setup for just £199 per year.

10. Screaming Frog Log File Analyzer

To verify the existence of search engine bots, verify which URLs have been crawled, and analyze search bot data, upload your log files to Screaming Frog’s Log File Analyzer.

You may purchase a license that eliminates the 1k log event limit and enables you to save multiple projects for just £99 per year.

11. SEOlyzer

Another SEO log analysis tool that classifies pages and offers real-time data is available. Seolyzer is situated in France (Internet Software & Services), employs 5, and generates an estimated $0-$1M in yearly revenue. Paris, Île-de-France, France is where Seolyzer is based. Solutions for log analysis based on web crawlers and SEO are offered by SEOLYZER. It enables users to manage data transfers, SEO-based data crawling, and real-time KPI collection. Users can increase website traffic and keep an eye on the effectiveness of the websites, among other solutions. Crawl volume, SEO visitors, active pages, and new pages are some of its KPIs. AirFrance, BRICORMA, RAJA, and Dorcel are a few of the clients.

Seolyzer provides a free subscription for crawling fewer than 10,000 URLs or logs each month.

12. Xenu

Xenu, one of the first free SEO tools, is a crawler that performs fundamental site audits, searches for broken links, and performs other standard inspections.The computer program Xenu, also known as Xenu’s Link Sleuth, was created by Tilman Hausherr and is proprietary software that is offered without charge. The Galactic Ruler from Scientology scriptures, Xenu, inspired the program’s name.

On every Windows-powered computer, Xenu can be downloaded and set up for free forever.

13. Where Goes?

With Where Goes, you can track where shortened links and redirection URLs go.Similar to a link redirect detective, this application will follow your URLs and assist you in identifying intricate linking issues. You must forward that old URL address to a new URL address as you move your website or rename URLs on your website. It is advisable to test your URLs to make sure they lead to the intended locations without encountering a 404 error. You should be aware that if you wind up establishing redirect chains, any errors that occur during the redirection procedure may prevent the user from reaching the desired location.

With an annual pre-paid price, you may have all of that and more for only $79/month (Start plan).

14. Check My Links

A useful Chrome Extension called Check My Links will scan your website and determine each link’s status code, including any broken links.

Each status code has a color assigned to it; the first 200 status codes return dark green, the next 300 light green, and the last 400 status codes return red.

Once they have been located, you may quickly and easily copy any undesirable link to your clipboard.

The use of Check My Links, however, is free. Install the Chrome extension, then let it crawl your website to look for broken links while you concentrate on content editing and optimization.

15. Robots.txt Generator

Immediately create a valid robots.txt file so search engines can properly crawl your website.

Advanced users can utilize Robots.txt Generator to personalize their files as well.

Use this simple tool to generate a robots.txt file without cost. Ensure that web crawlers are indexing and crawling your website.

16. HEADMaster SEO

Utilizing HEADMaster SEO, check URLs in bulk for status codes, redirect status, response time, response headers, and HTTP header fields.

Real-time results, sorting and studying your findings, and CSV exporting your work are all available.

The platform offers three different license types, with prices ranging from $49 to $199.

17. Keep-Alive Validation SEO Tool

In order to make your website load faster, check URLs in bulk or individually to verify if their servers enable the persistent connection.

Use this tool to determine what version of HTTP your server is running and whether your URL contains any external connections.

With this free keyword tool, you may find information on keyword volume, cost per click, and competitiveness.

18. Hreflang Tag Maker

Create hreflang tags so that Google is aware of the languages used on specific pages of your website. Google will be able to search those pages in that language as a result.

To create hreflang tags for each country and language variation of a page on your website, utilize the simple-to-use hreflang tag generating tool.

To create a hreflang tag for a given URL, simply add the URL and choose a language and country from the dropdown menu.

Notably, choosing a country is just optional; choosing a language is necessary.

All of our licenses come with flexibility, scalability, dependability, security, and excellent support for HREFLANG Tags! Standard. $ 9. 99 Per Year.

19. Sitemap XML

Without registering, make a site map of up to 500 pages for free.

Get your sitemap by email or download it as an XML file.

Suitable for quickly creating a sitemap for a small website (up to 500 pages). There is no need to register, and sitemaps are available right away. You can install an XML sitemap on your website after downloading it or getting it via email.

20. BROWSEO

You can use BROWSEO to see how your website appears on search engines.

It essentially removes all design from your website and reveals the core structure. This enables you to determine whether the Google bot encounters any difficulties obtaining crucial information on your website.

The SERP preview is a useful feature of this free SEO tool. This displays an example of how your website will look in search results.

You may check to see if your meta titles and descriptions are optimized enough and make changes if necessary.

It does have a free version. Contact the vendor for pricing on the basic package.

21. SFAIK Screaming Frog Analyzer

A powerful Google Data Studio visualization of Screaming Frog crawls data. You may upload your log files, confirm search engine bots, find URLs that have been crawled, and analyze search bot statistics and behavior using the Screaming Frog SEO tools Log File Analyzer to gain priceless SEO tools information. Download without charge or get a license to add more log events and make more projects.

Although you may buy a license to crawl more than 500 URLs and have access to additional capabilities, it is available for free.

22. SEOWL Google Title Rewrite Checker

With the help of this Google Title Rewrite Checker, you can determine whether Google is changing the titles of a group of pages, allowing for a more thorough examination of the Title Tag structure.

We’ll give you a Google Sheet with the following fields for any URLs where Google is employing AI for the price of $350 Canadian + HST.

23. AnswerThePublic

A clever application called AnswerThePublic gives content marketers useful information about the queries consumers ask online.

As soon as you enter a term, these SEO tools retrieve common searches based on that keyword and create a cool graphic with the inquiries and expressions individuals use when conducting that search.

With the use of this information, content producers may create highly specific material that speaks to the needs and worries of potential clients.

In addition, Answer the Public suggests keywords that include prepositions like “against,” “like,” and “with.”

It is a great research tool that can assist you in producing more engaging content that users would want to share.

100 searches each day, 1 user. $9; for three users. Daily searches are limitless. $99

24. Keyword Explorer

You’ll receive up to 1,000 keyword recommendations, a keyword difficulty score, a click-through rate history, and a SERP analysis from this keyword research tool. Ten free searches are available to you each month.You may uncover profitable keywords and group your keywords into lists using the time-saving keyword research tool Keyword Explorer. Start by considering the possible search terms that your prospective clients may use.

25. Keyword Planner

Although Google’s Keyword Planner is intended for ad campaigns, you may use it to explore keywords by observing how they fare in advertisements.

Google Keyword Planner is free to use. All you need to use it is a Google Ads account. You can create one by visiting ads.google.com, clicking “Start now,” and logging into your Google account.

26. Keyword Sheeter

With this free keyword tool, you may find information on keyword volume, cost per click, and competitiveness. With the help of the keyword research tool Keyword Sheeter, you can discover keyword suggestions by using Google search as a source. Using this source, it enables you to quickly extract hundreds of keywords and then displays them to you as sheets.

27. Keywords Everywhere

Due to the vast number of websites for which it offers free search volume, CPC, and competition data, Keywords Everywhere is a must-use keyword research tool.

Any set of keywords can access keyword metrics using Keywords Everywhere, and you can download the list as an Excel, CSV, or PDF file. You can conduct keyword research with the freemium Chrome plugin called Keywords Everywhere.

It displays data on the monthly search traffic, CPC, competition, and trends over the previous 12 months for 10+ websites. Additionally, it offers data on traffic, link analytics, and back links.

It has a number of built-in tools that can be used to find keywords based on your seed term and to display keywords for which any page or domain is ranked in the SERPs.

28. wordable.io

With the help of this application, you may import Google Docs into WordPress while keeping your formatting and avoiding extra code. Start with five free exports without a credit card. Wordable is an online tool for content managers and blog editors that enables users to quickly and effortlessly import articles and pages from Google Docs to WordPress. Reviewers have mentioned that they are looking for creative and advanced CMS Tools solutions. Wordable.io receives a 4.0 out of 5 rating from all G2 reviewers who work for small businesses. You might be looking for a more niche service designed especially for small businesses. For reviewers from smaller firms, WeTransfer, FlippingBook, Issuu, and Memberstack are the most well-liked substitutes and rivals to Wordable.io.

29. Also Asked

To produce content that uses Also Asked to address the questions that people are asking about specific keywords, find out what questions people are asking. The SEO tools company Twaino provides a free application that allows users to swiftly browse the search terms included in Google’s “Other questions asked” section.

Twaino’s People Also Ask takes information from this Google insert to let you find multiple questions on a given topic that were created by Internet users themselves in a few of clicks.

The goal is to truly make it easier for you to find all the OTHER questions your customers are asking in the same area, especially the terms or expressions they use on Google to create them.

Search in several languages and by country. To get started, you can get three free searches.

30. Google Trends

A free tool called Google Trends displays real, organic data for a wide range of keywords, searches, occasions, things, etc.

Google Trends allows you to view the popularity of a specific phrase from the last hour to as far back as 2004.

Sort by country, category, and search type. View comparable terms, similar topics, popularity by location, and the most recent most popular search terms.

31. Keyword Surfer

You can see the search volume right in your Google search results from thanks to this Chrome plugin. Additionally, top-ranking pages’ word count and keyword density are visible.

Wherever you are, using data specific to your location, Keyword Surfer will assist you in validating your content ideas and streamlining your content production research process. This is Surfer’s most well-known and frequently used tool for a reason. It’s totally free.

32. CanIRank

CanIRank, as its name suggests, assists you in determining whether you are likely to appear on the search engine’s top page for a specific phrase.

CanIRank, in contrast to other programs, tells you the likelihood that you’ll rank for a search phrase and uses artificial intelligence to propose ways for you to better target keywords.

CanIRank offers excellent competitive analysis data and doable actions to improve the SEO Tools of your website.

Pricing for CanIRank starts at $49.00 per month.

33. Seed Keywords

A new, free resource to assist you in finding worthwhile keywords is the Seed Keywords Engine. Red Evolution, an inbound marketing and web design firm with offices in the UK, developed Seed Keywords. It is a pretty straightforward tool that can be applied to keyword research. In essence, you ask the people in your contacts to describe the kinds of things they would look up to find a solution.

Many people think this program will provide keywords automatically, however, it doesn’t. You must send your contacts the special link via email or social media in order to benefit from it. There’s a good possibility you’ll get some valuable ideas if you do this.

Create a subject or topic you wish to research, share it with your contacts, and ask them to choose the search terms they would use to find it using Seed Keywords.

34. Exploding Topics

Exploding Topics, which works similarly to Google Trends, might help you find topics before they become commonly searched! The tool often has a large enough database to support finding the top businesses and emerging subjects. This tool is unparalleled since it can search through millions of databases on the internet to find trends related to your subject. This implies that you may quickly identify topics regardless of your business category or niche. When the data is located, the program further sorts it by comparing the search results with Google Tendencies’ trends. Trend analysis in your target market is made simple by the tool’s user interface and rising curves. You may learn more about each trend when you click on it, along with details on issues that are relevant to that trend.

Exploding Topics Pro or Complete’s 14-day trial costs $1. If you don’t cancel after your trial, you’ll be charged the full annual cost.

35. Ubersuggest

Ubersuggest is a straightforward tool for researching keywords that pulls information from Google’s Keyword Planner depending on a keyword you provide.

For each keyword, the program also offers useful information like the search volume, CPC, and degree of competition.

Ubersuggest’s capability to filter out keywords from search results that you aren’t interested in is a great feature.

You can now include a competitor’s domain in the tool’s new feature to obtain better keyword suggestions.

Ubersuggest is a FREE Chrome extension and effective SEO tools that displays data on term competitiveness, CPC, and monthly search traffic.

36. Keys4Up

The application Keys4up might be quite beneficial for your content optimization efforts. The program may produce appropriate related LSI keywords to help you enhance your SEO by receiving a seed keyword. This is a fantastic tool to utilize when researching new keywords and phrases for your website. Regardless of your sector or theme, you can utilize Keys4up to create relevant and high-quality material for your website that will raise its Google rating. 

Use Keys4Up to find the related or semantically associated terms for any search. Prices range from $25 to $98 per month and are charged yearly.

37. Wordtracker Scout

Wordtracker Scout will assist in determining the keywords individuals look up when making a purchase.

The most effective FREE replacement for Keyword Planner. Thousands of valuable longtail keywords can be found with Wordtracker, and each search can return up to 10,000 results.

38. KWFinder

With KWFinder, you can find long-tail keywords, which are more specialized, less popular keywords that produce more results due to their level of specificity.

The cost of KWFinder varies from $49 to $129 a month.

39. Disavow Tool

Use Google’s Disavow Tool to remove harmful backlinks from your website.

Since it removes dangerous links to raise the rating of your site, it shouldn’t cost you anything, and after sending in your file, you’ll almost certainly see benefits right away.

40. Moz Link Explorer

Open Site Explorer has been replaced by Moz’s Link Explorer, a tool for developing links. Link Explorer is a very accurate link tool that allows users to examine any site’s backlink profile and Domain Authority, according to Moz. In June 2021, iContact purchased Moz. With the extensive link index provided by Link Explorer, you may find promising leads, develop a winning plan, and monitor your progress. 

With Link Explorer, you can view the backlink profile and domain authority of any URL. The starting price for the all-purpose SEO tools Moz Pro is $99 per month.

41. Link Miner

With the Link Miner extension, you can find out if a particular URL contains any broken links and learn about the metrics of those links, including search and social data. Mangools’ LinkMiner is an intuitive backlink analysis tool that can assist you in locating the backlinks of your competitors so that you can try to imitate them for your website. LinkMiner is a useful tool for developing off-page SEO tools link development plan. For website domains, subdomains, and particular URLs, LinkMiner does backlink analysis. By offering crucial metrics for off-page SEO tools and link building, such as Citation Flow, Trust Flow, Referring IPs, Referring Domains, Total Backlinks, Anchor Text, Link Strength, and more, the LinkMiner tool analyzes and reports backlink data.

The price of a subscription ranges from $0 to $129

42. Backlink Checker

The Backlink Checker may be used to find out all the backlink information for a specific URL.

View a domain’s Ahrefs Rank, which indicates where it stands among the most influential websites, the number of referring domains, the number of backlinks, the domain and URL rating, and more.

Without providing any credit card information, you may sign up for a free 10-day trial. After that, your monthly payment will be $26.91.

43. The Linkio Tool for Suggestions of Anchor Text

Use our Anchor Text Suggestion Tool to get the ideal anchor text to use for any URL.When building links to your website, the anchor text suggestion tool provides you with ideas for anchor texts. In order to uncover anchor link patterns that access various types of pages, we looked at the backlink profiles of top-ranking websites.

We have natural anchor text suggestions that can help you go more quickly from conception to implementation, whether you’re looking to develop links for your homepage, business pages, or blog posts.

This costs $19.99 a month and enables you to track 150 keywords, examine 10,000 backlinks, and use the anchor text suggestions tool on three different websites.

44. SendPulse

SendPulse enables the setup of email, SMS, and notification chains based on user input, external factors, or external events.

For up to 500 members, SendPulse offers a free plan. The features of the paid plans are the same, but the cost varies according to the number of users.

45. Wizard PR

With Magic PR, you can get a press release that is based on SEO tools best practices. a full-service, internationally recognized digital marketing and communications firm with a focus on travel, wellness, and lifestyle. Wizard is a pioneer in this field because it has effectively transformed well-known companies into market leaders and little-known products into best-selling cult brands. The development of effective digital strategies and the use of sales-driven promotions are the keys to our success. We are particularly able to write the strongest headlines, content, and create films that effectively communicate brand messages because of our expertise in journalism. Additionally, Wizard is the owner of the talent agency INTHEKNOW Global.

Pricing for Wizard PR is $25 per month.

46. Scraper

With the help of this Chrome extension, you can export data from any URL into a spreadsheet. A Chrome browser extension called Online Scraper is designed to collect data from web pages. With the help of this addon, you may plan (via a sitemap) how to navigate and extract information from a website. The Web Scraper will explore the site appropriately and extract all data using these sitemaps.

Depending on the size of the project, the cost of a team service for web scraping may be expensive or low. Typically, prices fall between $600 and $1000.

47. Assist A Reporter (HARO)

Help a Reporter is a tool that links reporters with specialists who serve as sources for articles.

You can purchase premium subscriptions that offer you first access to inquiries from journalists and premium support starting at $19 per month.

48. Streak

American software startup Streak created the customer relationship management tool for Gmail that bears its name. A free open-source Google Chrome extension called Secure Mail for Gmail was also created by the business to enable users to encrypt their Gmail messages. Use this free extension to turn your Gmail inbox into customer relationship management (CRM) software.

49. Google Business Profile

Use a free Google Business Profile to engage with customers on Google Maps and Google Search. Every small business owner should be aware of and utilize Google Business Profile, which is a free tool. You may manage the details that are shown about your company on all of Google’s services, such as Google Maps and Google Reviews, using your Google Business Profile. It will automatically update everywhere if you modify a piece of information in your Google Business Profile, such as your hours or location. For SMBs, consistency is crucial, especially in the age of online searching.

50. Whitespark Google Review Link Generator

Find your Google Review listing using this tool, then use it to create a short link to your page. Whitespark develops tools and offers services to support local search marketing for companies and agencies. We talk and write frequently about local searches and are experts in the field. Use of the Review Checker is completely free; all you need is a Whitespark account. Then, conduct a search of your company to find areas for development and where you should concentrate your acquisition efforts.

Use our free tool to create your personal Google review link, then give your clients a short URL or QR code to spread the word and increase Google reviews.

51. Local Search Results Checker

Use the Local Search Results Checker on Google Search or Google Maps to do local searches.

Use our free tool to create your personal Google review link, then give your clients a short URL or QR code to spread the word and increase Google reviews.

52. Moz Local Check Business Listing

With the help of Moz’s Local Business Checker, ensure that the information about your business is accurate in all relevant directories.

Check your business listings & citations across the biggest directories using our free online presence tool. Check out your ranking and raise it with Moz Local!

53. Whitespark Local Citation Finder

With the help of this free Local Citation Finder, you can keep track of your citations, find new chances, and acquire the citations held by your rivals. Whitespark’s Local Citation Finder is a tool that enables you to track all of your online listings, keep track of your citation growth over time, and find the best places to list your company online based on the citations of your rivals. Citations are crucial for a business’s local search rankings since they prove its existence, provide credibility, and give it importance. Blogs, magazine/newspaper websites, wikis, business directory directories, and more are all regarded as citation sources.

54. Review Handout Generator

Use Whitespark’s Evaluate Handout Generator to print directions on how to review your company on Google from a desktop or mobile device for free. A “Google review handout” is a guide that outlines how to get clients to review your company on Google. By guiding them through the process, you provide your customers the opportunity to review your company. Both Google Maps and Google Search display these reviews.

55. Fakespot Review Checker

This free Chrome add-on tells you whether the item you’re going to purchase is from a reliable vendor and offers an alternative if it doesn’t. An AI-powered application called Fakespot is intended to assist online goods buyers identify between bogus reviews and con artists. Every product on an e-commerce site like Amazon, eBay, etc. is often rated on a 5-star scale to give you a sense of the product’s quality. Unfortunately, not every note is genuine. To advertise their products, some producers or sellers may covertly post phony reviews with flattering comments. Fakespot monitors product ratings in real-time, identifying overvalued products and providing its own genuine assessment using an intelligence algorithm.

56. Mobile SERP Test

With Mobile SERP Test from Mobile Moxie, you can view your local SERPS on different mobile devices. The technique of SERP analysis involves examining the top-ranking web sites in the SERP (Search Engine Results Page) to assess the relevance of the specific keyword you wish to rank for and to estimate how challenging it would be to outrank your rivals.

SERP checker offers you five completely free searches each day.

57. Merkle Mobile-First Index Checker

Use the Mobile-First Index Checker for free to compare your website’s performance against SEO best practices based on whether it is being viewed on a desktop or mobile device. A free hreflang tag analyzer is available online through Merkle, an SEO tools kit. This Hreflang checker gives you the option of importing a Hreflang sitemap or manually inserting each URL to be tested in order to carry out your tests. The tool also offers a list of user agents, which includes web browsers, social media, search engines, and SEO tools. You can utilize a user agent for each test, which is helpful for creating other traffic sources for Google.

58. Mobile-Friendly Test

Utilize Google’s Mobile-Friendly Testing tool to examine how mobile-friendly your website is. This is an effective and flexible tool that is completely free. You may easily perform the mobile-friendly test by entering the complete URL of the website you want to check. Usually, the test is completed in under a minute. In the test findings, Google provides a screenshot of how the page appears on a mobile device along with a summary of any mobile usability issues that it discovers. 

59. GTMetrix

Utilize GTMetrix to see how quickly your website loads. Find out what’s slowing it down for free so you can take the appropriate action to optimize load speed. It’s a website performance statistics tool developed by GT.net, which is well-known in the online community for its Pingdom speed measurement tool. GTMetrix’s main goal is to analyze your website’s performance and give you a list of practical suggestions for making improvements. Actually, our Basic (Free) account gives you access to the majority of GTmetrix’s features.

60. Cloudflare

A free content delivery network (CDN) is a network of servers that uses the server that is nearest to the user to speed up the loading of content. Founded in 2009, Cloudflare, Inc. is an American content delivery network and DDoS mitigation business. It primarily serves as a reverse proxy between a website visitor and the hosting company of a Cloudflare customer. San Francisco, California, serves as its corporate headquarters.

For various reasons, Cloudflare has always offered and will continue to offer a generous free plan. We work hard to decrease the cost of running our network so we can give significant value with our Free plan.

61. Semrush

Semrush is a fantastic keyword research SEO tool that makes it simple to discover what keywords each web page is ranking for, among other things.

It gives comprehensive details on those terms, such as their rank in search engine results pages (SERPs), the URLs they bring traffic to, and the traffic patterns over the last 12 months.

With the help of this feature-rich tool, you can quickly discover the keywords that your rivals are ranking for and create compelling content around them.

With a variety of subscription plans, Semrush also provides extra features and unrestricted access.

Costs for Semrush Pro, Guru, and Business range from $119.95 to $449.95. If you want to try out the premium features before purchasing them, you may do so with a 14-day free trial.

62. Chrome DevTools

A collection of free web development tools called Chrome DevTools is integrated into the Google Chrome browser.

Utilize tools that are already included in Google Chrome DevTools to edit websites in real-time. As you come across issues, diagnose them.

63. Marketing Miner

With Marketing Miner, you can easily obtain competitive analyses, tool reports, ranking information, and SERP data.

There are 5 price tiers for Marketing Miner, ranging from $0 to $99.

64. MozBar

The Chrome browser supports the free SEO tools bar MozBar. It makes complex measurements on websites and SERPs accessible and convenient.

You can quickly see the Page and Domain Authority scores of any page or site with MozBar and a free Moz account.

You can investigate components on any page using the Page Analysis function (e.g., markup, page title, general attributes, link metrics).

On the page you’re seeing, you may search for keywords, highlight and distinguish links, and compare the link metrics of various websites in SERPs.

MozBar is among the best solutions to take into consideration if you need to conduct thorough SEO tools research while on the road.

With a MozPro membership, you can access even more sophisticated capabilities like Page Optimization and Keyword Difficulty.

65. SEO Minion

With this free Chrome extension, you can perform on-page SEO research, look for broken links, obtain a SERP preview, and more.

66. SEOquake

Depending on the precise SEO tools activities you’re pursuing, you can employ one or more of the tools included in SEOquake. At the top of the browser window, there is an additional toolbar called the SEO tools bar that displays key metrics, some of which can be customized. A bar known as the SERP overlay can be seen beneath each SERP result. Once enabled, you can sort and export your results in addition to receiving detailed stats for each item in a separate sidebar section.

Additionally, you can obtain thorough reports for a particular page that you are examining.

Other helpful tools offered by SEOquake include SEO tools, a report on keyword density, an analysis of internal and external links, and even social metrics.

This Chrome extension allows you to view SEO tools analytics and do an SEO tools audit for free.

67. Sheets For Marketers

With the help of this completely free curated list, you can learn how to automate tasks in Google Sheets and find the best automation templates and tools.

68. Sheet Consolidator

Use this straightforward Excel Sheet Consolidator tool to produce workbooks from CSV exports with a table of contents and enabled hyperlinks for free. You can combine data from each worksheet into a master worksheet to summarize and report results from other worksheets. The worksheets may be located in other workbooks or in the same workbook as the master worksheet. By assembling data, you can more easily update and aggregate it as needed when you consolidate data.

69. Google Search Console

Google Search Console must be mentioned in order for this list to be considered comprehensive.

In addition to the fact that the data originates from Google, Google Search Console contains full of information about:

Performance of URLs and keywords.

indexation problems

use on mobile devices.

Sitemap status.

plus a lot more!

70. Small SEO Tools

A website called Small SEO Tools aims to support webmasters and content producers. He specializes in assisting with the production of high-quality material for the Web. Users can optimize their pages and content using the site’s free SEO tools. This enables them to publish unique content that complies with Google’s SEO tools standards. Small SEO Tools can also identify issues with a website like plagiarism, low traffic volume, and broken links. By doing this, you are optimizing your content to ensure that Google gives your website top priority when users search for particular terms. A collection of free tools that make it simpler to create content, such as a paraphrasing tool, grammar checker, article rewriter, word counter, and more.

71. Internet Marketing Ninjas

Services for link building, content creation and marketing, and social media marketing are provided by Internet Marketing Ninjas. The business provides tools for locating broken links and obtaining website, link, and picture statistics. With the help of the SocialImage Resizer Tool, users can turn digital images into banners, favicons, icons, Facebook cover photos, and Twitter profile pictures. The company organizes events in Australia, the United Kingdom, Canada, and the United States. Additionally, it offers a blog with articles on SEO tools and internet marketing. Check out the free toolkit from Internet Marketing Ninjas, which includes social tools, tools for schema generation, tools for webmasters, and tools for web design.

72. Ahref’s SEO Toolbar

A free Chrome and Firefox extension called Ahrefs SEO Toolbar offers helpful SEO information about the pages and websites you visit. More than 100,000 SEO experts use it on a regular basis.

Among its free features are:

SEO on-page analysis

Using HTTP Headers, redirected tracer

Outgoing links report with broken link checker and link highlighter

SERP rankings

Changes the country for SERP

As an Ahrefs user, you also receive:

Google search results and each page/site you visit’s SEO metrics

Directly in the SERP are keyword metrics like search volume and keyword difficulty.

With the free Ahrefs Chrome or Firefox extension, access SEO metrics, and SERP information.

73. Bing Webmaster Tools

Including keyword research, crawling dates, and reports on keywords.

Bing Webmaster Tools, in a contrast to Google Analytics, only concentrates on organic search. a requirement for anyone seeking to rank on Bing.

Website owners and SEOs may track and troubleshoot their website’s performance in Bing’s search results using Bing Webmaster Tools, a free service from Microsoft.

74. Woorank

Woorank is a practical website analyzer that offers insightful information that can help you boost the SEO of your website.

It produces an SEO score for your website as well as an actionable “Marketing Checklist” that specifies actions you can take to address any SEO issues.

The social shareability pane of this free application is an additional great feature. The number of likes, shares, comments, backlinks, and bookmarks across popular social networks are among the social network statistics provided in this section.

Woorank also includes a fantastic mobile area where you can learn more about how your sites seem and load on mobile devices.

The following pricing tiers for WooRank start at $79.99/month.

75. SEObility

Seobility offers a thorough on-page SEO audit, link-building tools, and backlink analysis in addition to ranking tracking. The Seobility all-in-one SEO software is completed by additional tools for content creation and optimization, such as the TF*IDF tool.

A website’s linked pages are all crawled for errors or issues with on-page optimization, which are then gathered and distinctly displayed in an on-page SEO audit. Each analysis includes thorough information as well as suggestions for problem-solving and optimization. Regular crawls can be scheduled for a continuous website review and tracking of the optimization progress. After every crawl, Seobility gives a thorough report and alerts the user if there are any serious issues.

With SEObility, you may get a collection of free SEO tools that includes a site auditor, a SERP tracker, a backlink tracker, and more.

76. Lipperhey

An online SEO tool called Lipperhey evaluates websites’ usability and searchability in an unbiased manner. By providing alerts and suggestions regarding search keyword usage, Search Enabler offers software that enables low-cost search engine optimization for small businesses and individual users. allows users to analyze the various factors affecting search results and sends alerts to calculate ROI. Free website assessments, keyword suggestions, SEO statistics, and a backlink checker are all offered by Lipperhey.

77. Dareboost

You will receive an audit of your website’s popularity, content, and technical SEO using this tool.

Additionally, you may learn which keywords to include on your sites. Dareboost’s starting price is $22.00 per user per month.

78. Siteliner

A free tool called Siteliner allows you to examine your website and discover important problems that have an impact on both its quality and search engine results. These problems include duplicate material, which can harm your site’s search engine ranks and decrease visitors. With Siteliner, you may find duplicate content, broken links, and page authority as well as receive an XML sitemap and a thorough analysis of important site data for free.

79. Counting Characters Google SERP Tool

Although counting characters has long been a method of determining the length of a meta description and title tag, the truth is that Google does not include the meta title and description in the calculation of characters. Instead, it uses pixels.

To ensure that your meta tags are not terminated by an ellipsis, symbolized by (…), the Counting Characters tool will offer both the character count and the pixel count for free.

80. Natural Language API Demo

The Natural Language API Demo lets you use machine learning to analyze text sentiment for free. One of the areas of artificial intelligence (AI) that has received the most investigation is natural language processing (NLP). Applications that have recently entered the market are what are stoking this enthusiasm. In this article, Google’s Natural Language API and Google AutoML Natural Language are described by Toptal Deep Learning Developer Maximilian Hopf.

Use this information to enhance the layout of your website or product.

81. Rich Results Test

The Rich Results Test is a free seo tool that will determine whether your website is capable of supporting rich results, which are Google results that contain features other than text, such as photos. On Google surfaces, such as Search, rich results are experiences that go beyond the typical blue link. Carousels, pictures, or other non-textual features may be included in rich results. Check which rich results can be produced by the structured data on your publicly available page. Reference materials for structured data offered by Google.

82. Structured Markup Validator

The Google structured data tool has been retired. The suggested free substitute is the Schema Markup Validator. The reference website Schema.org disseminates instructions and documentation for using structured data markup on web sites. Its main goal is to standardize HTML tags that webmasters can employ to get rich results for a particular topic of interest. A tool for validating all Schema.org Structured Data included in a web page is the Schema Markup Validator (SMV). The Structured Data Testing Tool from Google has been replaced by The SMV (SDTT). The Rich Results Testing Tool was initially meant to take the role of the SDTT by Google.

83. Ryte Structured Data Helper

The Ryte Structured Data Helper will give you a convenient overview and demonstrate how to quickly and easily validate the Schema markup on your page for free. The Ryte Structured Data Helper is a convenient tool for rapidly and precisely validating the Schema markup on your page. You never have to leave the page because it exposes syntax problems, misses essential properties, and gathers all nested data in one place.

You may easily provide explicit contextual information to search engines by using structured data. Your eligibility for Rich Results, which stand out in SERPs and are intended to generate more and higher-quality clicks, is made possible by its presence. It also provides us with the tools we need to show important links between our content and data.

84. Google Tag Manager

A tag management system called Google Tag Manager allows you to configure and rapidly deploy tags on your website or mobile app for free using a simple web-based interface. It has the same capabilities as the Google tag. You can manage your website tags with Google Tag Manager without changing a line of code!

85. View Rendered Source

Use this free Chrome extension to view the rendering of a website in your browser, including any JavaScript adjustments. With the aid of the Google Chrome browser plugin View Rendered Source, you may better comprehend how the browser creates and renders a page’s original HTML code into a functional DOM and the modifications made by JavaScript. Google instead offers guidance on how you should implement it, despite the fact that many people believe that displaying rendered HTML is a less ethical practice. 

When viewing rendered sources to correct specific elements of your material, the View Rendered Source tool is an excellent choice. You may get this simple-to-use extension from the Chrome Store. Line-by-line comparisons between the rendered and raw versions are displayed.

86. Higher Visibility Google SERP Snippet Optimization Tool

With the Google SERP Snippet Optimization Tool from Higher Visibility, you can see how your SERP snippet will appear for free. This free application simulates the appearance of a snippet in Google SERPs, allowing SEOs to maximize the click-through rate of a page’s title and description. Search engine results pages (SERPs) typically feature paid search and pay-per-click (PPC) advertisements in addition to organic search results. Since consumers are more inclined to click on results at the top of the page, ranking position on a SERP can be very competitive thanks to search engine optimization (SEO). 

87. Merkle’s Schema Markup Generator

For the creation of JSON-LD markups for articles, breadcrumbs, events, FAQ pages, and how-to instructions, Merkle has developed a free tool called the Schema Markup Generator. Code called schema markup enables you to give search engines and, by extension, your website’s users, more details about your website. Only 17% of websites are reportedly actively using schema markup, despite the fact that this has huge potential to help draw visitors to your site.
With the help of our free Schema markup generator, a firm, organization, or small business may simply build Schema.org markup that search engines can easily understand.

88. Animalz Revive

With Animalz Revive, you can determine which of your pages needs to be upgraded or updated for free.

You may view the traffic to your pages, as well as the proportion of visitors lost since the page’s high.

Conclusion

Without a doubt, SEO is a strategic process, but implementing it costs relatively little money, to begin with.

You can increase the ranking, traffic, and conversion rates of your website with the aid of these free SEO tools.

When utilized appropriately, tools like Semrush, Moz, and Ahrefs offer a ton of useful capabilities and can deliver outstanding results.

You’ll be that much closer to a successful SEO strategy when you combine the efforts of all the SEO tools at your disposal.

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