Email Tracking Tools: Must-Have Features for Marketing Professionals

Email Tracking Tools: Must-Have Features for Marketing Professionals
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The best email tracking tools enable marketers to monitor, analyze, and optimize their campaigns. 

Your chosen tool must have these features and capabilities: 

  • Real-Time Tracking
  • Email Deliverability Monitoring 
  • Subscriber Engagement Metrics
  •  A/B Testing Capabilities
  • Integration with Other Marketing Platforms 
  • Advanced Analytics and Reporting

Key Takeaways

Choose an email tracking tool that empowers you to: 

  • Craft more engaging emails after gathering valuable audience preferences and behavior insights.
  • Optimize your send times by studying open rates and scheduling emails for highly-engaged recipients.
  • Enhance campaign performance by identifying areas for improvement and refining your email marketing strategy over time.

Here’s a fun fact: Despite the rising popularity of other media types, like video or audio messages, some 333 billion electronic emails were exchanged daily in 2022. This proves that emails continue to be the main mode of communication—especially for marketers. (1)

However, only some messages generate a successful click, open, or conversion. Learning the whys and hows of a successful email campaign is crucial. 

If launching an email campaign feels more like a guessing game than a targeted and results-oriented marketing activity, we’ve got you. In this guide, we’ll explore the essential features of email tracking tools and help you find the best one for your business.  

What Are Email Tracking Tools, and How Do They Work?

Email Tracking Tools: Must-Have Features for Marketing Professionals Softlist.io

Emails are indispensable in every marketing professional’s arsenal for a good reason. The return on investment for email marketing is USD $36 for every dollar, according to HubSpot, which also said that marketers send two to three emails daily on average. (2)