Working in social media? Look no further than Sprout Social, the social media management tool that’s got everything you need.
What Are Social Media Management Tools?
There’s no doubt that social media are a powerful and influential tool for individuals, small businesses, and organizations. With so many social media platforms and social media tools at your disposal, there’s no wonder people are creating multiple accounts on various social channels. In fact, it has become a career for many people – social media management – which proves to be lucrative.
For these social media managers to do their job effectively, they use social media management tools to streamline their tasks in one place. These tools allow users to manage multiple social media accounts across various major social media platforms all in one platform. This tool can help marketing teams schedule posts and plan social media content. It can also help with social media marketing efforts on multiple platforms.
Social media management tools also offer analytics tools, enabling social media managers to strategize their social media campaigns.
What Is the Social Media Management Tool Sprout Social?
Sprout Social is the best social media management tool for small businesses and medium sized businesses that want to enhance their social media presence. It’s built with tools designed for social media monitoring, analytics, and collaboration. With Sprout Social, teams can easily manage multiple accounts all in one tool.
It integrates with popular social media channels, including Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Among its key features include social media analytics, scheduling posts, social media calendar, and social media posting tool. Sprout Social can monitor brand mentions and conversations, allowing users to collaborate on various tasks.
Unlike other social media software, this tool has CRM tools, so you can track customer interactions and provide timely responses to comments and inquiries.
Features And Benefits Of Sprout Social as a Social Media Management Software
Here is a list of the features and benefits of Sprout Social.
- Smart Inbox
Never miss a message with this feature that lets users manage their social media conversations from one unified inbox. You won’t have to jump between social channels as you can consolidate all incoming messages and mentions in one place.
- Message Spike Alert
Want to be alerted when your inbox gets a surge? Sprout Social does that, so you know when there are urgent matters or messages. A sudden surge in the number of comments, messages, or mentions in your inbox will trigger an alert via email and in-app notifications.
With this feature, you can take advantage of opportunities to address issues before they happen.
- Review Management
With Sprout Social’s review management feature, you can manage reviews made on your account across social media networks. What do people say about your brand on Facebook, Instagram, Twitter, and other social media management platforms?
This feature provides insights into your ratings, sentiments, and other metrics as part of your social media strategy.
- Bot Builder
Not all social media management tools can let you build a chatbot within their app. But Sprout Social lets you do that to automate customer support and engagement and improve response times. The Bot Builder allows businesses to scale their customer support and engagement efforts more easily. By automating routine tasks and answering common questions, businesses can free up time to focus on more complex customer inquiries and issues.
- Task Management
Need to improve team collaboration? No worries! Sprout Social’s task management feature lets you assign tasks and activities related to each member’s social media management roles. This feature promotes collaboration and streamlining of social media workflows.
- Social CRM
Social CRM is one of Sprout Social’s most unique features, which enables businesses to manage customer relationships and interactions across social media channels. It provides contact details and conversation histories for personalized responses.
Cost And Price Plans Of Sprout Social
How much does it cost to avail of Sprout Social’s services and features? Choose from its 4-tiered pricing plan.
For $249 and $199 per additional user, you can enjoy a social inbox, social content calendar, queued posts, paid promotions, and mobile apps, among others.
This plan is the most popular, costing $399 per month and $299 per additional user. Enjoy features such as competitive reports, custom workflows, social profiles, and trend analysis, among others.
Get the Advanced Plan for $499 per month and $349 per additional user. Aside from getting the features of the Professional Plan, you can also have more capabilities, including message spike alerts, content library, digital assets, link tracking, and external approvals.
The Enterprise Plan is customizable to suit individual needs. You can speak with a representative who can explain the best plan to maximize the tool.
What’s great about these plans is that they don’t require a credit card to purchase them. And there’s also a free trial for every plan.
Pros And Cons Of Using Sprout Social For Managing Social Media Posts
There’s no perfect software, and even Sprout Social has its flaws. But it’s worth looking at the pros and cons of this social media management platform, so you know what to expect.
- Well-organized dashboard
This is definitely one of the pros many users love about Sprout Social. It doesn’t overwhelm users by arranging its dashboard into feeds, tasks, messages, reports, discovery, and publishing.
- organized smart inbox
The smart inbox itself is a great feature, but how it’s organized is a bonus. This feature lets you see all of your messages in one social media platform while letting you filter them according to what you want to see. For example, you only see messages from Facebook if you select it. The rest are hidden.
- great publishing functionality
Unlike most other social media scheduling tools, Sprout Social automatically schedules posts based on your pre-selected publishing times. No need to worry about posting them at the time your audience is most likely to see your posts.
- Functional Discovery Tool
How cool is it when you can see a list of your followers, specifying those you have mentioned or interacted with in your posts? Yep, that’s Sprout Social right there!
- high cost
One of the flaws of Sprout Social is its high costs. Other social media software tools cost less. But, of course, you’re paying for its amazing features. So, it only makes sense.
- Lack of integration
Unfortunately, Sprout Social does not support YouTube and Pinterest, which are also popular social media channels. Hopefully, its developers are working on including these sites in their integrations.
Frequently Asked Questions
Still have questions in your mind? Let us help you find the answers to these FAQs.
What Happens After My 30-Day Free Trial?
When your trial period is over, you’ll be asked to purchase the app and enter your payment information. However, you also have the option to not buy any of the plans.
Is A Free Trial The Only Way To Experience The App?
You can also request a demo, and a Sprout expert will show you how the app works. This demo is absolutely free.
Is The App Suitable For Small Businesses?
Definitely! Sprout’s features are scalable, so you can choose the plan that meets your needs.
Final Thoughts: What Makes Sprout Social The Best Social Media Management Tool?
Sprout Social is a top social media management app that many users love. Given its strong features such as social media scheduler, account management of multiple clients, in depth social analytics, and other features, you can be sure that Sprout Social will meet your needs.