Email marketing is usually the most cost-effective marketing channel. And email marketing services and software are used by companies of all sizes to boost sales and grow revenues. We have compiled a list of the 23 best email marketing solutions available.
What is the purpose of Email Marketing Software?
Email marketing software is a tool that helps you to manage your email campaigns. It is a software program that automates the sending of emails, which can be sent to anyone who has given you their contact information.
Companies and businesses use email marketing platforms to create campaigns and send them to large audiences. It lets you send personalized messages to certain people in your database.
Email marketing software tools are programs that help you manage your email lists, create campaigns and send them out to various people in your database. They also help you track the responses of these campaigns so that you can see if they are effective or not. A marketing automation tool can be used for email marketing, social media management, content creation, and more.
Email marketing software tools help you automate sending out emails based on specific criteria such as time or location. This can be set up so that if someone signs up for your email list but doesn’t open or click on any emails they receive within a certain amount of time, they will automatically be removed from your list, so they don’t clutter up your inbox with unopened messages. Email marketing software is a tool that helps you to manage your email campaigns. It is a software program that automates the sending of emails, which can be sent to anyone who has given you their contact information.
Companies and businesses use email marketing platforms to create campaigns and send them to large audiences. It lets you send personalized messages to certain people in your database.
Email marketing software tools are programs that help you manage your email lists, create campaigns and send them out to various people in your database. They also help you track the responses of these campaigns so that you can see if they are effective or not.
Email marketing software tools help you automate sending out emails based on specific criteria such as time or location. This can be set up so that if someone signs up for your email list but doesn’t open or click on any emails they receive within a certain amount of time, they will automatically be removed from your list, so they don’t clutter up your inbox with unopened messages.
23 Best Email Marketing Software: Cost and Price Plans
Which email marketing software is the best? We have researched 23 popular email marketing software and extracted plans, costs, and pricing. Let’s check the details!
AWeber
AWeber is the best email marketing software for small businesses, entrepreneurs, and bloggers. With AWeber’s Email Marketing Software, you can create beautiful emails, Seamlessly integrate your favorite apps with your account and send better emails that get results. AWeber offers a wide range of services to help you grow your business, including email marketing software, autoresponders, landing pages, and more. You can even use the same account to send newsletters to customers on desktop and mobile devices!
Pricing
- Free
- Lite: $12.50/month
- Plus: $20.00/month
- Unlimited: $899/month
SendX
SendX is a cloud-based email marketing platform that helps you create, send, and track emails. It allows you to get more subscribers, grow your list and increase your revenue. SendX has the most powerful features to help you succeed in email marketing. Send marketing emails with our easy-to-use drag-and-drop editor, visual timing, and personalization options. SendX has everything you need to create beautiful emails without needing any design skills or HTML knowledge.
Pricing
- SendX costs $7.49/month.
Powerful email marketing software to send campaigns, build your list, and automate your marketing. Unlimited emails. 24/7 support.
Moosend
Moosend is a cloud-based email marketing platform that lets you send personalized emails, manage subscribers and build your list. Moosend allows you to easily create and send customized, personalized emails to your contacts. You can also track the success of your campaigns.
Pricing
- Free
- Pro: $9/mo
Moosend is the simplest and most modern solution to deliver email marketing and automation experiences that drive real revenue growth.
Hubspot
The Hubspot Email Marketing platform is a complete email marketing solution that allows you to create, send, track, and optimize emails. The platform includes everything you need to build an effective email marketing strategy that works for your business and your customers.
Pricing
- Professional: $800/mo
- Enterprise: $800/mo
Transform your business into a revenue generating machine by creating delightful customer experiences.
ActiveCampaign
ActiveCampaign is a powerful email marketing platform for small businesses. It has features for managing subscribers, automating campaigns, and tracking results. ActiveCampaign has been around since 2010, so it’s familiar to the game. You can easily use the software to create and send emails, manage contacts, track marketing campaigns, and automate your sales funnel. ActiveCampaign comes with a free trial allowing you to test the software without spending a dime. This feature is excellent if you’re starting or want to see if ActiveCampaign is right for your business before committing to it long-term.
Pricing
- Lite: $29/mo
- Plus: $49/mo
- Professional: $149/mo
The email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
EngageBay
EngageBay is an email marketing platform that allows you to send personalized emails to your customers. It helps you develop and nurture relationships with your customers by creating newsletters and sending them using our web-based software. EngageBay was built for small businesses and entrepreneurs who want to maximize their email marketing efforts.
Pricing
- Free
- Basic: $12.74 per user/month
- Growth: $42.49 per user/month
- Pro: $84.99 per user/month
One platform for all your Marketing, Sales, and Support teams. Identify new opportunities, convert visitors, deliver customer happiness, and more!
Zoho Campaigns
Zoho Campaigns is a comprehensive email marketing software with powerful features for email design and sending, campaign management, analytics, and more. Zoho Campaigns lets you create, send, and track emails like a pro. It has a user-friendly interface and supports multiple languages.
Pricing
- Forever Free
- Standard: $3/month
- Professional: $4.5/month
A unique and powerful suite of software to run your entire business, brought to you by a company with the long-term vision to transform the way you work.
GetResponse
GetResponse is a powerful and affordable email marketing platform that lets you send emails, create landing pages, run Facebook ads, and more. With GetResponse, you can send targeted emails to your customers, build customer databases and capture new leads. You can also create landing pages with GetResponse to promote your products or services and collect leads.
Pricing
- Free
- Email Marketing: $15.58/mo
- Marketing Automation: $15.58/mo
- Ecommerce Marketing: $97.58/mo
An affordable, easy platform to send emails, grow your list, and automate communication.
MailerLite
MailerLite is the best email marketing software and email automation tool. Use MailerLite to build your list, send beautiful emails, and create great newsletters. MailerLite is a cloud-based email marketing platform that allows you to send emails, newsletters, and other marketing messages to your subscribers. They offer many features, including A/B testing, segmentation, custom templates, etc.
Pricing
- Free
- Growing Business: $9/month
- Advanced: $19/month
Digital marketing tools to grow your audience faster and drive revenue smarter. Backed by 24/7 award-winning support.
Omnisend
Omnisend is an email marketing platform that allows you to create and send beautiful newsletters, HTML emails, and promotions. With Omnisend, you can create personalized email marketing campaigns without any coding knowledge. Omnisend is a complete cloud-based solution for all your email marketing needs. You can manage multiple lists, automate your campaigns, send personalized emails, track your results, and more!
Pricing
- Free
- Standard: $16/mo
- Pro: $59/mo
Take the shortcut to revenue growth with Omnisend’s easy-to-use platform for ecommerce email marketing, SMS and automation.
Mailchimp
Mailchimp is the world’s leading email marketing platform and a source of tremendous growth for companies of all sizes. Mailchimp helps you design and send beautiful email newsletters, automatically follow up with leads and customers, and stay in touch with your subscribers. Mailchimp makes it easy to send your first mailing list campaign in minutes.
Pricing
- Free
- Essentials: $13/mo
- Standard: $20/mo
- Premium: $350/mo
Unlayer
Unlayer is a powerful, easy-to-use email marketing software that helps you grow your business. You can use Unlayer to send newsletters, create landing pages, collect emails and promote your products or services. Unlayer lets you create beautiful content for your subscribers to help you build trust, provide value and convert more sales.
Pricing
- Free
- Designer: 15/month
- Team: $30/month
Sendinblue
SendinBlue is the email marketing platform that helps you send newsletters, marketing campaigns, and transactional emails. SendinBlue is a cloud-based email automation tool that allows you to send emails with high deliverability, workflows, and segmentation. SendinBlue offers many features that help you create, track and optimize your campaigns.
Pricing
- Free
- Standard: $25/month
- Business: $65/month
Constant Contact
Constant Contact is a leading provider of email marketing, online surveys, and event marketing software for small businesses. With Constant Contact’s email marketing tools, you can create compelling emails and send them to your customers or prospects. Constant Contact also offers email automation tools that allow you to automate emails based on a subscriber’s actions or behaviors. You can also use our drag-and-drop editor to design your emails using templates or upload custom graphics.
Pricing
- Core: $9.99/month
- Plus: $45/month
ConvertKit
ConvertKit is an email marketing tool that helps you grow your business. ConvertKit is an excellent email marketing service for bloggers and small businesses. It offers many of the same features as larger competitors but at a fraction of the cost. If you want to send beautiful emails to subscribers, track your campaigns, and see results in real-time, then ConvertKit might be a good fit for you.
Pricing
- Free
- Creator: $9/month
- Creator Pro: $25/month
Klaviyo
Klaviyo is a cloud-based email marketing platform that helps e-commerce companies grow their business by making it easy to collect, store, and analyze customer data. With Klaviyo, you can create highly targeted campaigns that increase sales and engagement with your subscribers.
Pricing
- Email: $45/month
- Email and SMS: $60/month
Campaign Monitor
Campaign Monitor is one of the best email marketing services that help businesses grow their customer base using email. Campaign Monitor’s drag-and-drop builder is easy to use and allows you to create beautiful emails with custom designs, logos, images, and more. The platform also includes features like abandoned cart recovery and automated drip campaigns. Campaign Monitor’s automation tools allow you to schedule emails according to the time of day or week or even trigger them based on events like whether a subscriber has opened a specific email or clicked on a link.
Pricing
- Basic ($9/mo)
- Unlimited ($29/mo)
- Premier ($149/mo)
Drip
Drip is an email marketing platform that helps you send emails, manage subscribers and measure results. It’s easy to use, looks beautiful, and has everything you need to create, send, and track email campaigns. Drip is the easiest way to grow your business. The built-in email automation tools help you create automated workflows that put your sales process on autopilot.
Pricing
- The drip starts at $19/per month. There’s a 14-day free trial with a sending limit of 20,000 emails.
Campaigner
Campaigner is a fully managed email marketing platform that helps you to create and manage your campaigns. With Campaigner, you can send personalized emails and newsletters to everyone in your database. You can easily segment your subscribers into groups and send targeted messages to each group.
Pricing
- Starter: $59/mo
- Essential: $179/mo
- Advanced: $649/mo
Bitrix24
Bitrix24 is the best email marketing software. It is an email automation platform that helps you create and send emails in minutes, set up drip campaigns, and grow your business. Bitrix24 provides a fully featured CRM (Customer Relationship Management) system to help you manage your contacts in one place. Bitrix24 offers social media marketing tools to help you manage multiple social media accounts from one dashboard. You can schedule posts, engage with followers and measure the effectiveness of your social media efforts.
Pricing
- Free
- Basic: $49/mo
- Standard: $99/mo
- Professional: $199/mo
Pabbly
Pabbly is a cloud-based email marketing platform that enables you to send and manage high-quality emails. It helps you build your business by providing a complete solution for all your email marketing needs. Pabbly allows you to create and send beautiful emails, manage your leads and subscribers, track the performance of your campaigns, integrate with other popular apps, analyze data, and much more.
Pricing
- Free
- Rookie: $24/mo
- Pro: $41/mo
- Advanced: $83/mo
Freshmarketer
Freshmarketer is a cloud-based email marketing software for small businesses. It includes powerful features like email automation, drip campaigns, and email integrations with Google Analytics and Salesforce. Freshmarketer offers professional email marketing services, including design, development, and support for your email marketing campaigns.
Pricing
- Free
- Growth: $19/month
- Pro: $149/month
- Enterprise: $299/month
iContact
iContact is a leading provider of email marketing software and emailing services. iContact is the most popular email marketing platform for small businesses, non-profits, and agencies. With iContact’s hosted email marketing software, you can send emails and email templates to your customers from your desktop, mobile device, or web browser. iContact also offers a full suite of email marketing tools, including autoresponders and landing pages.
Pricing
- The most popular, advanced, cost $65 a month.
Conclusion
With many options and features today, selecting email marketing software can be challenging. However, with these options in mind, it’s now easier to decide which email marketing solution is the best for your business needs. Feel free to look around our website for further details.
FAQs
What is the best email marketing software for beginners?
Whether you’re just getting started in email marketing or you’ve been doing it for years, different types of email marketing software can help with your campaign. If you’re looking for a way to automate your emails and send them out on a schedule, then look at an email automation tool like Autopilot or ActiveCampaign. Many options are available if you’d like more control over your email marketing campaigns, from MailChimp to Aweber.
What skills are required for email marketing?
Email marketing is a channel that requires special knowledge and skill. It’s about sending emails and creating content, segmentation, and personalization. If you lack these skills, reaching your goals with email can be difficult. You need to know how to write subject lines that get opened and how to send emails that people will read.
Is email marketing easy to learn?
Email marketing is one of the most accessible forms of marketing to start, but it’s not just about sending out emails. It’s a marketing channel that requires a lot of planning and execution.
