From Data to Strategy: 37 Best AI Marketing Analytics Tools

Last Updated on September 13, 2023

Marketing analytics is the process of analyzing data and finding patterns, to increase marketing efficiency. To gain valuable insights from your marketing analytics, you need the right tools to do the job. You’ve come to the right place if you’re looking for the 37 Best AI Marketing Analytics.

HubSpot

HubSpot is the leader in inbound marketing software, and it’s a great tool for tracking marketing performance. It can be used as a CRM, website builder, and conversion and lead generation tool. HubSpot also provides a wide range of reporting tools that allow you to track your data in one place.

HubSpot analytics is a powerful tool for understanding how your marketing efforts are performing. The platform includes data from your website, social media accounts, and email marketing campaigns. You can use this information to analyze trends and decide what works best for your business.

HubSpot also has a built-in CRM (customer relationship management) system that allows you to manage contacts, track emails sent and received, create sales campaigns, and more. The HubSpot analytics dashboard overviews your business’ performance across all channels.

PRICING

• Free
• Starter: $18/month
• Professional: $800/month

BuzzSumo

BuzzSumo marketing analytics is a tool that allows you to see what content performs the best on social media platforms. The tool is useful because it allows you to see what type of content should be shared, which can then be used as a template for future posts.

The tool also has features that allow you to see how well your content performs on social media platforms. This is valuable because it helps you understand what type of content works best for your audience and what doesn’t.

PRICING

• Content Creation: $199/month
• PR & Comms: $299/month
• Suite: $499/month
• Enterprise: $999/month

Sprout Social

Sprout Social is a marketing analytics tool that helps you track social media metrics and develop insights so you can make the best decisions for your business.

Sprout Social provides a full suite of tools to help you measure and analyze your social efforts. The platform gives you powerful analytics that allows you to benchmark yourself against other brands in your industry and understand how your audience interacts with your content.

PRICING

• Standard: $249/month
• Professional: $399/month
• Advanced: $499/month
• Enterprise: Contact for pricing details.

AWeber

If you are looking for a comprehensive marketing analytics solution, AWeber is the perfect platform. AWeber’s integrated marketing dashboard provides everything you need to grow your business, including sales reporting, campaign management, and email analytics.

AWeber marketing analytics is a web-based platform that provides businesses with an easy way to analyze their email marketing campaigns. The software provides users with a range of analytical tools that allow them to track the performance of their emails, identify trends in subscriber behavior, and generate reports based on data collected.

AWeber marketing analytics is compatible with all major email marketing providers and can be used by businesses of all sizes.

PRICING

• Unlimited: $899
• Plus: $20
• Lite: $12.50
• Free: $0

ContentStudio

ContentStudio is the most advanced and complete Marketing Analytics Software. It will help you improve your digital marketing performance by providing you with all the data and insights needed to make better decisions.

ContentStudio provides real-time reports on website visitors, social media performance, and email campaigns. This way, you can quickly identify which strategies are working and which ones aren’t.

Not only this, but ContentStudio allows you to create your A/B tests to optimize your website for conversions.

PRICING

• Starter: $25/month
• Pro: $49/month
• Agency: $99/month

Semrush

Semrush is a marketing analytics tool that helps you to optimize your marketing campaigns. It offers a wide range of features, including keyword research, organic traffic research, backlink analysis, and competitor tracking.

The service works by scanning pages online and using artificial intelligence algorithms to determine the most valuable keywords for a given website. Semrush then provides this information alongside other information about the page, such as its backlinks and social media presence.

Semrush also tracks the performance of individual links by tagging them with special codes used by their bots to track how many visitors click through them from search engines like Google or Bing. This can be useful for determining which links perform best over time so that you can focus your efforts on those links rather than wasting time building more links that don’t work either.

PRICING

• Pro: $129.95/month
• Guru: $249.95/month
• Business: $499.95/month

Google Analytics

Google Analytics is a free tool that helps you analyze your website traffic and optimize your site. You can use it to track visitors, measure data, and improve your site’s performance.

Google Analytics Marketing Analytics is the most widely used marketing analytics tool. It’s free and easy to use. You can track your website traffic and conversions from anywhere in the world. This is a must for business owners who want to track their website traffic and conversions.

Google Analytics is a powerful and flexible tool for marketers. It can be used to track traffic sources and conversions but also to explore your site’s visitors’ behavior on your website.

PRICING

• Contact Google Analytics for pricing details.

Matomo (formerly Piwik)

The Matomo Analytics Platform is a complete marketing analysis solution that gives you all the tools to measure and optimize your digital performance: visitor acquisition, social media engagement, and conversions across multiple channels. It offers out-of-the-box reports, customizable dashboards, and real-time insights into how your online business performs in search engines, social networks, and your website.

Matomo lets you easily collect data on your website traffic and analyze it to improve your user experience, SEO, content, and much more. Matomo is compatible with all major browsers, devices, and operating systems.

PRICING

• On-Premise: €0
• Cloud: €19/month

Heap Analytics

Heap Analytics is a marketing analytics tool that helps you measure and optimize your marketing campaigns. It gives you the ability to see where customers are coming from, how they’re interacting with your website, and what they’re interested in.

Heap Analytics is a smart, simple, and easy-to-use tool that helps you collect data, analyze it, and make decisions. It provides powerful analytics capabilities without having to write code, which means it’s accessible to everyone – not just engineers or analysts!

The Heap platform analyzes every action users take on your site and then records it anonymously. This allows you to track everything from how many people are returning to your site after making a purchase or registering for your newsletter — down to what they bought and where they clicked on each page.

PRICING

• Contact Heap Analytics for custom pricing.

Act-On Software

Act-On Software’s marketing analytics software is a powerful tool for measuring the performance of your digital marketing efforts. The software helps you understand your campaigns’ effectiveness and how to improve them. With real-time analytics and reporting, you can quickly identify what works and what doesn’t.

The Act-On Marketing Analytics Platform is a cloud-based solution that allows marketers to track every click, sale, and lead generated by their marketing campaigns. It also helps them understand which channels are working best so they can allocate resources accordingly.

Act-On Software’s marketing analytics platform provides users with more than just data but actionable insights that enable companies to make smarter decisions about their marketing strategies. This can help businesses increase revenue, improve customer loyalty, and ultimately increase profits.

PRICING

• Act-On software starts at $900 per month.

Cyfe

Cyfe is a marketing analytics software that empowers marketers with the tools they need to grow their businesses. Cyfe is an all-in-one dashboard for your business, featuring customizable reports, social monitoring, and more than 40 apps to help you track key metrics and get more insights on how to improve your marketing performance.

The platform includes a complete social monitoring suite that lets you track mentions from across the web and find influencers talking about you or your competitors. You can also use it as part of your competitive analysis by looking at what competitors are doing right or wrong so that you can try out new strategies or tactics based on what’s working for them.

PRICING

• Starter: $19/month
• Standard: $29/month
• Pro: $49/month
• Premier: $89/month

Moz Pro

Moz Pro is a suite of tools that help you track and analyze your marketing performance. It’s designed to help you get a better understanding of your audience and how they interact with your content so you can improve your marketing strategy.

Moz Pro offers advanced features that can help you create and execute SEO tactics, improve your social media presence, and analyze content performance across the web.

PRICING

• Standard: $99/month
• Medium: $179/month
• Large: $299/month
• Premium: $599/month

Mixpanel

Mixpanel marketing analytics allows you to track user activities in real time with its advanced event-tracking system. It also allows you to add custom events to track specific actions such as purchases, sign-ups, etc. You can easily segment your users based on the data collected from their efforts and then send them customized messages at each stage of their journey through the sales funnel.

The Mixpanel Analytics dashboard displays all the key metrics, such as funnel conversion rate and revenue per user over time, so that you can analyze trends and make informed decisions about your marketing strategy.

PRICING

• Starter: Free
• Growth: $20+/month
• Enterprise: $833+/month

Brandwatch

Brandwatch is a marketing analytics software that helps you understand your customers, communities, and influencers for better marketing.

Brandwatch’s AI-powered software can tell you what people say about your brand, competitors, and industry. With over one million searches per day, it has access to the most extensive social media index in the world.

It also allows you to monitor specific keywords and hashtags, see what people say about them in real-time, and then share those results with your team.

PRICING

• Contact Brandwatch for custom pricing.

Kissmetrics

Kissmetrics marketing analytics is a tool that helps you measure and improve your website’s performance. It automatically tracks your customers’ behavior and converts them into actionable insights for you to use in your marketing campaigns.

Kissmetrics marketing analytics is a complete analytics platform that allows you to see how visitors interact with your website. This makes it easier for you to understand better what they want, what they are doing on the site, how long they stay on it, and how they leave.

The Kissmetrics marketing analytics tool is a comprehensive service that helps you better understand your website traffic and optimize every aspect of your online presence.

PRICING

• Contact Kissmetrics for custom pricing.

Amplitude

Amplitude is a modern marketing analytics platform that helps you understand your users, grow your business, and increase engagement.

Amplitude lets you see what’s working across your entire user base. You can track users across devices and platforms, segment them by any attribute, and easily share your data with others.

Marketers built amplitude for marketers. The goal is to make it easier for you to understand how people interact with your app so you can engage them more effectively.

PRICING

• Contact Amplitude for custom pricing.

DashClicks

DashClicks marketing analytics is a new and revolutionary business intelligence tool that provides you with advanced insights into your marketing performance.

DashClicks marketing analytics is your one-stop solution for understanding the effectiveness of your marketing campaigns and advertising efforts.

DashClicks analytics is a complete set of tools that allows you to track the behavior of your visitors and analyze the success of different marketing campaigns. DashClicks has been designed to help you make data-driven decisions to grow your business. It seamlessly integrates with all major CRMs and email marketing platforms to easily track all your leads in one place.

PRICING

• Get it all for one simple price of $99/month.

Adobe Analytics

Adobe Analytics is a marketing analytics tool that provides business intelligence and predictive analytics for marketers.

Adobe Analytics also provides in-depth reporting on customer engagement across web, mobile, social, and video channels. This allows marketers to understand the effectiveness of their campaigns better and identify growth opportunities.

Adobe Analytics is an industry leader in providing marketing analytics software for e-commerce businesses. It provides real-time data about the performance of your website and app, including traffic sources, search queries, conversion rate, visitor behavior, and more.

PRICING

• Contact Adobe Analytics for pricing details.

Freshworks Neo

Freshworks Neo is a marketing analytics platform that provides businesses with insights into their customers. It helps marketers improve the customer experience by providing real-time data to guide them in making better business decisions.

The platform gathers data from multiple sources, such as web traffic, email engagement, and social media interactions. This data is then analyzed using various algorithms to create detailed reports, which can then be used to make timely changes in your marketing strategy.

PRICING

• Starter: $19/month
• Growth: $49/month
• Pro: $95/month
• Enterprise: $119/month

Buffer

Buffer is a marketing platform that provides social media management, analytics, and other tools to help marketers do their jobs better.

Buffer Marketing Analytics allows you to monitor your social media performance across multiple platforms and devices. You can see reports for each post and compare them with similar posts to find what works best for your audience.

PRICING

• Free
• Essentials: $6/month
• Team: $12/month
• Agency: $120/month

Klipfolio

Klipfolio is a marketing analytics platform that provides real-time, dynamic visualizations that help you make sense of data.

Klipfolio allows you to create and share powerful presentations to embed on your website, social media pages, blog posts, and more. You can also use Klipfolio to share dashboards with co-workers, clients, and partners.

With Klipfolio, you can collect and organize all your data in one place and use it to create beautiful dashboards, reports, and infographics. You can then share these visualizations with anyone inside or outside your organization.

PRICING

• Free
• Go: $90/month
• Pro: $225/month
• Business: $800/month

Adverity

Adverity is the all-in-one marketing analytics platform that helps marketers to gain an in-depth understanding of their customers.

Adverity marketing analytics helps marketers understand their customers better and convert them into leads, customers, and advocates.

The platform is powered by machine learning algorithms that can automatically detect patterns in your data and provide insights based on these patterns.

PRICING

• Standard: €500/month
• Professional: €2,000/month
• Custom

SAS

SAS marketing analytics is a comprehensive solution that offers advanced analytics, predictive analytics, and data management tools for marketers.

SAS Marketing Analytics allows marketers to make informed decisions faster, leveraging advanced analytics and machine learning techniques.

SAS Marketing Analytics software is a robust analytics tool that allows you to analyze your customer data, find valuable insights, and make strategic decisions. 

PRICING

• Contact SAS for pricing details.

Whatagraph

Whatagraph is the marketing analytics tool that helps you to understand and optimize your marketing campaigns. With Whatagraph, you can analyze your marketing performance, track your data, and get valuable insights from your data.

The Whatagraph platform delivers a complete overview of your campaign’s performance with clear visualizations and easy-to-use dashboards. It gives you the insights you need to make better decisions, whether you are a beginner or an expert in marketing analytics. 

PRICING

• Professional: starts at $199/month
• Premium: starts at $299/month
• Custom pricing

Oracle Analytics

Oracle Analytics is a cloud-based marketing analytics software that helps marketers make better decisions by providing insights into the consumer journey.

It’s the only solution that combines data-driven insights across all customer interactions and digital touchpoints with integrated planning, execution, and optimization capabilities.

Oracle Marketing Cloud delivers a complete view of your consumer journey, providing an advanced understanding of who your customers are, what they want, and how they behave.

PRICING

• Contact Oracle Analytics for pricing details.

Salesforce

Salesforce marketing analytics is a marketing technology that provides marketers with the tools to collect and analyze data about their marketing campaigns. This allows them to improve their decision-making, optimize their budget, and make more informed choices.

Salesforce marketing analytics is a type of analytical software used to measure the success of digital advertising. It includes features like media mix modeling and attribution modeling that help you understand your customer journeys from click to conversion.

PRICING

• Essentials: $25/month
• Professional: $80 /month
• Enterprise: $165/month
• Unlimited: $330/month

SimilarWeb

SimilarWeb marketing analytics is a powerful tool that helps you measure the impact of your website and digital campaigns.

It provides valuable insights into the performance of your website, social media, and mobile app content and helps you understand what your customers are looking for.

SimilarWeb marketing analytics also allows you to compare your performance with other sites in your industry and benchmark the success of your marketing campaigns.

PRICING

• Starter: $125/month
• Professional: $333/month
• Team: Custom
• Enterprise: Custom

Keap

Keap is a marketing analytics software platform that allows you to analyze your data, segment your users, and target them with personalized messaging. Keap is a marketing analytics tool that allows you to analyze your data, segment your users, and target them with personalized messaging.

Keap’s AI-powered platform analyzes customer behavior and suggests how to improve it. It also helps companies understand their customers’ needs at every customer journey stage. This allows them to deliver the right message at the right time, increasing engagement and conversions.

The platform provides real-time insights into user behavior and automates the delivery of personalized messages across channels.

PRICING

• Pro: $159/month
• Max: $229/month

Omnisend

Omnisend marketing analytics is a tool for advanced marketers, it helps you to understand your customers better and gives you detailed insight into your sales funnel.

It lets you track your email campaigns and see which marketing channels drive the most traffic and sales.

Omnisend marketing analytics is powered by machine learning algorithms that automatically identify the best-performing subscribers based on their behavior.

It also shows you which subscribers are likely to respond to your campaigns so that you can target them with personalized emails.

PRICING

• Free
• Standard: $16/month
• Pro: $59/month

Optimove

Optimove marketing analytics is the only solution that offers an all-in-one platform for customer acquisition, retention, and optimization. Optimove combines artificial intelligence with advanced data science to deliver personalized experiences at scale.

Optimove’s marketing analytics software is the most comprehensive, easy-to-use, and affordable solution for marketers looking to maximize their ROI.

Optimove marketing analytics gives you the tools to create personalized experiences for every customer by leveraging customer data and insights to deliver targeted messages at the right time.

PRICING

• Contact Optimove for pricing details.

Upland

Upland Marketing Analytics is a software that helps businesses understand the behavior of their customers and prospects.

Upland Marketing Analytics is a marketing analytics tool that tracks the behavior of your visitors, users, and customers. This tool helps you understand how they interact with your website and what they do when they go through your website.

Upland Marketing Analytics also has an artificial intelligence technology that will help you better understand your customers’ behaviors. This will allow you to create more effective marketing campaigns and increase sales.

PRICING

• Contact Upland for custom pricing.

Emarsys

Emarsys marketing analytics is an AI-driven solution that helps marketers optimize their campaigns and make data-driven decisions.

Emarsys marketing analytics automates collecting, analyzing, and visualizing data from multiple sources to enable you to understand what’s working and what isn’t quickly.

Emarsys is one of the most potent marketing analytics platforms, with many features, integrations, and tools to help you analyze everything from your website traffic to customer retention. You can set up automated alerts and notifications so that you know when something has happened that requires your attention.

PRICING

• Contact Emarsys for custom pricing.

Factors.ai

Factors.ai is a marketing analytics software that provides marketers with data about their customers, including the factors that influence their purchase decisions. It enables marketers to discover what content to create, how to distribute it, and which channels will give them the best return on investment.

With Factors.ai, you can automate your marketing decisions and improve the performance of your digital marketing campaigns.

The platform uses machine learning algorithms to analyze the data from your website, social media channels, email campaigns, and other sources.

It then presents insights that help you understand what works and what doesn’t in your marketing efforts.

PRICING

• Free
• Basic: $99/month
• Growth: $499/month
• Professional: $999/month

OWOX

OWOX marketing analytics is a cloud-based marketing analytics tool that helps you to track and analyze your marketing campaign and understand your customers.

OWOX is an AI-powered marketing analytics software that allows you to track your online campaigns, social media, e-mail marketing, ads, and more in one place.

The software offers real-time data analysis and insights into your digital marketing efforts. It also provides visualizations for easy understanding of the data.

PRICING

• Starter: $99/month
• Growth: $450/month
• Professional: $950/month
• Enterprise: $2000/month

SharpSpring

SharpSpring marketing analytics is a software solution designed to help companies automate the entire marketing process. It offers automated lead nurturing, campaign management, email, and web marketing.

SharpSpring is a cloud-based software that provides companies with an effective way to manage their marketing activities. The platform includes multiple tools that allow you to easily create, execute, and measure your campaigns.

PRICING

• Contact SharpSpring for pricing details.

Constant Contact

Constant Contact marketing analytics is an analytical tool that helps you track the effectiveness of your email marketing campaigns. The software analyzes data from your Constant Contact accounts and provides actionable insights to help you improve your ROI.

Constant Contact marketing analytics can be used to analyze your email subscription rates, open rates, clickthrough rates, bounce rates, and unsubscribe rates. You can also use it to evaluate the effectiveness of different subject lines, send times, and campaign types.

PRICING

• Lite: $12/month
• Standard: $35/month
• Premium: $80/month

ClickDimensions

ClickDimensions is a marketing analytics software that provides a complete view of your marketing data. It has a feature to track your leads from all channels, such as email, website, social media, and search. With the help of this software, you can easily find out what works for your business and what does not.

This software provides different types of reports that help you to analyze every aspect of your business. You can see how many users are opening or clicking on the emails sent by you or how many times they have visited your website after receiving an email. This helps you understand what kind of content to send them next time so they don’t forget about you again.

It also allows you to see which web pages are getting the most visitors and what kind of content they are interested in reading on your website. You can use this information to improve the quality of content on your website so that more people will visit it regularly and eventually buy products from it too.

PRICING

• Contact ClickDimensions for pricing details.

Conclusion

There are a ton of different marketing analytics tools and analysis software worth checking out. There are no real “best” products in this category; every tool has its own unique strengths and weaknesses. So you’ll want to evaluate everything on your own based on your needs and personal preferences. We hope our list can help you with that. For more information, please visit our blog.

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